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Arkadium Inks Deal With Sony Pictures Television International to Roll Out Game Arenas Across Europe, Latin America and Asia
Sony Pictures Television International Licenses More Than 40 Games From Arkadium for Re-Launched International Networks Sites to Further Engage Site Visitors
| Source: Arkadium
NEW YORK, NY--(Marketwire - January 7, 2009) - Arkadium, a leading game solutions developer
for the
advergame and casual game markets, announced today that the company has
signed a deal with
Sony Pictures Television International (SPTI) to create game arenas for
SPTI's branded international networks Web sites, including AXN, Sony
Entertainment Television (SET) and ANIMAX. The project, which will be
completed over a two-year period, will include more than 40 licensed games
from Arkadium, including popular arcade, card, casino, sports and strategy
games.
Designed to provide visitors with new ways to interact with the SPTI
networks brands, these new sites will further engage and entertain
international customers while aiming to increase visitor retention. Each
new game arena will offer community elements such as leader boards,
trophies and send-to-friend capabilities across the site. Each country will
have a completely localized game arena, and SPTI plans to monetize each
site through advertising.
"We're proud to be working with Sony Pictures Television International to
help the company's international networks group create a compelling and
entertaining global online presence," said Kenny Rosenblatt, Co-Founder and
CEO, Arkadium, Inc. "More than 200 million people worldwide play casual
games online and we're excited to help SPTI reach a broader audience
through our partnership."
SPTI launched phase one of the company's game arenas in December in
Germany, followed by the remainder of Europe, Latin America and Asia
(including India). SPTI's international networks group is comprised of 107
channel feeds worldwide in over 130 countries reaching almost 400 million
viewers.
About Arkadium
Arkadium is the premier game solutions developer for the advergame and
casual game markets. The company's growing archive of over 200 Flash-based
and custom game solutions currently reaches millions of people through some
of the most popular online destinations and corporate branded Web sites on
the Internet. For more information visit www.arkadium.com.