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Boise(R) FIREWORX(TM) Premium Colored Papers Offer Enhanced Environmental Sustainability With Chain of Custody Certifications
| Source: Boise Inc.
BENSENVILLE, IL--(Marketwire - January 12, 2009) - Boise Inc. (NYSE : BZ ) announced today that,
effective January 1, 2009, all Boise® FIREWORX™ colored papers will
carry either Forest Stewardship Council (FSC) or Sustainable Forestry
Initiative® (SFI®) Chain of Custody certification. Chain of custody
certification is achieved through tracking and documenting raw materials
from the forest to the consumer, including all successive stages of
processing, transformation, manufacturing, and distribution. The addition
of these certifications to the Boise FIREWORX product line strengthens
Boise's strategy of growth in premium office papers and reinforces our
commitment to fiber from responsibly managed sources.
Additionally, the company has improved the Boise FIREWORX ream wrap from
plastic to paper. Unlike petroleum-based plastic wrap, paper wrap is easily
biodegradable and made from wood, a sustainable resource.
"When we developed Boise FIREWORX colored papers, we wanted to create a
compelling brand that combined high-performance with environmental
stewardship," said Steve Kanda, brand manager for Boise FIREWORX. "We
believe that, by expanding the environmental benefits of these products, we
will deliver greater value to our customers. As we reviewed the line, we
concluded that a combination of paper ream wrap, 30% recycled content, and
chain of custody certification was the logical next step in positioning our
brand."
"Since its introduction, the Boise FIREWORX brand has been widely embraced
by both new and existing customers," said Kanda. "We have been pleased with
the enthusiastic response to the brand in a sluggish economic environment."
Launched in 2007, the Boise FIREWORX brand was created to offer a full
complement of brights and pastels all under one brand. Now just over a year
old, the brand has been expanded to include its 28th color with the
addition of Golden Glimmer™ in response to customer requests. For more
information about Boise FIREWORX, visit www.BoiseFIREWORX.com.
About Boise Inc.
Headquartered in Boise, Idaho, Boise Inc. (NYSE : BZ ) manufactures packaging
products and papers including corrugated containers, containerboard, label
and release and flexible packaging papers, imaging papers
for the office and home, printing and
converting papers, newsprint, and
market pulp. Our
entire team of more than 4,600 employees is committed to delivering
excellent value while managing our businesses to sustain environmental
resources for future generations. Visit our website at www.BoiseInc.com.