Marimekko Corporation PRESS RELEASE
14 January 2009
MARIMEKKO BEGINS LICENSING COLLABORATION WITH ITALIAN SIRPI S.P.A. ON WALLPAPERS
Marimekko Corporation and the Italian company Sirpi S.p.A. have entered into a
licensing agreement on wallpaper production and distribution. The first
Marimekko wallpaper collection will be launched at international trade fairs at
the beginning of 2009. The Marimekko-patterned wallpapers will be available at
specialty stores from April 2009. The co-operation agreement covers the EU
countries, the USA, Russia, China and some Middle East countries, among others.
The new Marimekko wallpaper collection represents the top of its field,
combining Marimekko's strong design know-how and Sirpi's over 100 years of
experience in high-quality wallpaper production. The first collection includes
both well-known classics and more recent designs. In the future, the range of
patterns will grow and diversify annually.
”The wallpaper collection brings Marimekko designs into a new - but yet so
natural - product category, which fits in perfectly with our comprehensive
lifestyle thinking. Through the collaboration with Sirpi, we will reach entirely
new target groups in both contract and home furnishings markets. Within recent
years, a great demand has arisen for Marimekko wallpapers as the interior
decoration trends have moved towards the increased use of patterns and colour.
Now, together with Sirpi, we can bring even more joy and beauty into people's
everyday lives,” says Mika Ihamuotila, President and CEO of Marimekko.
Further information:
Marimekko Corporation:
Päivi Lonka, Export Director, tel. +358 9 758 7430,
paivi.lonka@marimekko.fi
Tiina Alahuhta-Kasko, PR Manager, tel. +358 9 758 7328,
tiina.alahuhta-kasko@marimekko.fi
SIRPI S.p.A:
Nicoletta Murialdo, Public Relations, tel. +39 33 9531 8579,
nicoletta.murialdo@gmail.com
MARIMEKKO CORPORATION
Group Communications
Marja Korkeela
Tel. +358 9 758 7238
Fax: +358 9 759 1676
Email: marja.korkeela@marimekko.fi
Marimekko is a leading Finnish textile and clothing design company that was
established in 1951. The company designs, manufactures and markets high-quality
clothing, interior decoration textiles, bags and other accessories under the
Marimekko brand, both in Finland and abroad. Marimekko products are also
manufactured under license in various countries. In 2007, the company's net
sales amounted to EUR 77.3 million. Exports and income from international
operations accounted for 26.5% of the Group's net sales. The Group employs about
400 people. The company's share is quoted on the NASDAQ OMX Helsinki Ltd. For
further information, visit www.marimekko.com
Sirpi S.p.A., operating under its current name since 1970, is an Italian family
enterprise with a mission to research and develop the field of interior
decoration. With over a century of experience, the company is specialised in
combining cultural influences and technological innovation in order to produce
avant-garde fabrics and wallcoverings. In recent years, Sirpi has focused on the
development of both traditional and more modern printing techniques as well as
on augmenting its production and distribution capacity. Through an extensive
international distribution network, Sirpi can offer a wide variety of products
to global markets. The renowned Italian wallpaper brand and lifestyle store
Jannelli & Volpi is also part of Sirpi S.p.A. For further information, visit
www.sirpi-wallcoverings.it
MARIMEKKO BEGINS LICENSING COLLABORATION WITH ITALIAN SIRPI S.P.A. ON WALLPAPERS
| Source: Marimekko Oyj
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