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Gongos Research Names Michael Alioto to Vice President, Analytics
Two Recent Additions Fuel Advances in Quantitative Research
| Source: Gongos Research
AUBURN HILLS, MI--(Marketwire - January 14, 2009) - Broadening the scope of its analytics
expertise -- both with traditional and proprietary methods -- Gongos
Research has appointed Michael Francesco Alioto, Ph.D. to Vice President,
Analytics. Alioto will manage the Analytics Department which includes a
team of five analysts, and will also join the Gongos Research Leadership
Team. In this role, he will fuel the company's ongoing effort to provide
clients with analytical thinking and data-driven insights, enabling them to
gain an innovative edge in the marketplace.
The company has also appointed Mitch Sanders, Ph.D., currently Research
Director in Analytics, to drive the management and strategic oversight of
Consumer
Village, Gongos Research's proprietary online research community.
Specializing in Internet methodologies, sampling and weighting, Sanders
will continue to collaborate and consult on analytical solutions for client
projects.
Alioto brings 20 years of combined experience in applied global marketing
research, advanced product development, custom research design, and forging
new methods and hybrid approaches. Critical skills that will translate well
to Gongos Research and its clients include strategic consulting, new
technique identification, and the ability to synthesize consumer insights
within a holistic quantitative and qualitative platform.
Most recently, Alioto was Senior Vice President and Head of the Automotive,
Manufacturing and Telecommunications Practice Division at Market Probe Inc.
He has also held senior research positions at RDA Group, AMS and Maritz
Research. Alioto is an active member of several professional associations,
including ESOMAR where he has been a frequent speaker; and holds adjunct
faculty status at several academic institutions, including Wayne State
University.
"I am thrilled that we have attracted such great minds to our analytics
team," states John Gongos, President and CEO of Gongos Research. "With the
complexities of advanced quantitative methods, Michael and Mitch's strong
credentials and academic backgrounds are a great asset to an already proven
analytics department."
Since 1991, Gongos Research has worked with leading companies including
Best Buy, Hallmark Cards, Mars Inc., Domino's Pizza, U.S. Bank, GM and
Polaris. In 2007, the company was first named to the Inc. 5000 list of "The
Fastest Growing Companies in America," and in 2008 was among the Honomichl
Top 50.
Gongos Research is a custom marketing research company that forms trusted
research partnerships
with companies around the world. Blending strategic thinking, top
talent, breakthrough technologies and proprietary software, Gongos'
offerings help refine, enhance and advance products and services across
many industries. For further insight into the Gongos culture, visit gongos.com.