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Global Publisher John Wiley & Sons, Inc. Selects Entriq to Package and Distribute Content to New Digital Channels
Entriq's Solution Helps "For Dummies(R)" Brand Easily Publish Video Content to Branded Properties and Other Syndicated Destinations
| Source: Entriq
CARLSBAD, CA--(Marketwire - January 15, 2009) - Entriq has
been selected by global publisher, John Wiley & Sons, Inc., as the video
provider for a variety of Wiley's websites, including its
soon-to-be-released "For Dummies®" video content library across its branded
online properties and other syndicated destinations.
The ubiquitous "For Dummies®" reference books have gained massive
popularity by helping simplify the technical complexities of computers and
a myriad of personal and business issues.
In response to fast-growing demand from consumers seeking advice and how-to
video content, and as a complement to its books and online reference
material, Wiley has developed an extensive video library that draws from
existing publications and brings further to life the already engaging and
light-hearted "For Dummies®" content.
In order to effectively extend its video across the web, the company needed
a flexible and robust platform to package, control, deliver and monetize
its content across all relevant devices and platforms. Wiley selected
Entriq's solution because of its unique ability to manage the entire video
publication workflow, from inception into the content management system to
syndication across branded properties and other sites, including popular
social video services.
"Entriq is Wiley's choice as an enterprise-wide, corporate solution for
serving video on any and all of our websites that need them. We're
especially excited about their current project supporting Dummies.com.
'For Dummies®' is a household name in the publishing industry and a trusted
resource for consumers seeking to navigate life's challenges. We
understood we had a powerful brand that had not reached its largest
possible audience, especially given the dramatic growth of online video
consumption in recent years," said Eleanor Russell, vice president of
Online Channel Development at Wiley. "In Entriq, we found a solution that
minimizes the technical challenges of getting video from the source to
various online destinations in the most appropriate format, across all of
Wiley's online businesses, allowing us to focus on producing the quality
content our audience has come to expect."
With Entriq, Wiley can achieve in a single solution what has traditionally
required multiple point solutions, and most importantly, present the right
content at the right time to its audience.
"Companies like Wiley are seeking a way to get digital assets to new
audiences," said Guy Tennant, chief operating officer at Entriq. "Entriq
provides a one-stop solution that removes the complexity and technical
challenges of publishing or syndicating. We take delight that a company
known for survival guides for tough situations has chosen our technology to
navigate the move to online video and reach its digital media potential."
About Entriq
Founded in 2000, Entriq helps companies quickly and easily get their
digital media content to consumers and users. Entriq's Media Solution,
proven in production by some of the world's leading brands, solves all the
major problems content providers and broadcasters encounter when attempting
to package, control, deliver and monetize content across all devices and
platforms. Every day, customers like BSkyB, Sky News Australia, ESPN, UEFA,
Martha Stewart Omnimedia, CBS, Oprah Winfrey's Harpo Productions, Viacom
and Foxtel (Australia), rely on Entriq to thrive in the competitive and
fast-paced digital media economy.
Entriq is a division of MIH, which is a wholly owned subsidiary of Naspers
Limited.
Naspers is listed as NPSN on the LSE, and NPN on the JSE. To learn more
visit http://www.entriq.com.
About Wiley
Founded in 1807, John Wiley & Sons, Inc., provides must-have content and
services to customers worldwide. Its core businesses include scientific,
technical, and medical journals; encyclopedias, books, and online products
and services; professional and consumer books and subscription services;
and educational materials for undergraduate and graduate students and
lifelong learners. Wiley has publishing, marketing, and distribution
centers in the United States, Canada, Europe, Asia, and Australia. The
Company is listed on the New York Stock Exchange under the symbols JWa and
JWb. Wiley's Internet site can be accessed at www.wiley.com.
"For Dummies®"
With near universal name recognition, more than 150 million books in print,
and more than 1,300 topics, "For Dummies®" is the world's bestselling
reference series. With loyal customers around the globe, "For Dummies®"
enriches people's lives by making knowledge accessible in a fun and easy
way. Described by the New York Times as "more than a publishing phenomenon,
but a sign of the times," "For Dummies®" span every section of the
bookstore, covering everything from health to history, music to math,
self-help to Spanish language, technology to travel, and more. The Dummies
brand has expanded into new products and categories with language audio
sets; and an extensive licensed product line, including art sets, craft
kits, GPS navigation, fitness and hobby DVDs and more. For more
information, visit Dummies.com. "For Dummies®" is a branded imprint of
Wiley.