InsideView Closes $6.5 Million Second Round to Fuel Sales 2.0 Company Growth

SAN FRANCISCO, CA--(Marketwire - January 15, 2009) - InsideView, Inc., a Sales 2.0 leader, today announced that it has closed $6.5 million in second round financing led by current investors Emergence Capital Partners and Rembrandt Venture Partners. The funds will be used to expand sales and marketing operations and to further develop its platform, extending the company's lead in the Sales Intelligence category. InsideView has raised $14 million in total funding to date.

"InsideView is extremely pleased to announce the close of our successful financing," said Umberto Milletti, CEO of InsideView. "It is a great time to be in the Sales 2.0 space, which enables companies to do more with less by accelerating sales cycles and increasing sales productivity. In this current economic climate, completing any kind of new venture capital funding represents a noteworthy event. This strong vote of confidence from our existing investors can be attributed to our rapid growth and success, due to the widespread, broadening recognition of the advantages that InsideView's unique technology offers."

InsideView's unique Sales Intelligence application, SalesView, discovers sales opportunities across both traditional editorial sources and social media and presents them directly within the CRM application for optimum impact. SalesView maximizes sales team productivity by delivering a one-stop shop for prospecting needs and accelerates sales cycles by enabling sales people to call the right prospects at the right time.

"InsideView's management team has shown a remarkable ability to grow its business despite a series of economic shocks," said InsideView board member and Emergence partner Brian Jacobs. "What's made InsideView so attractive from our perspective is both the strong user adoption of SalesView and its highly differentiated Sales 2.0 technology."

Leveraging Sales 2.0 technology where traditional data providers have toiled with editorial staff, InsideView intelligently aggregates and analyzes the ever-growing personal, professional and corporate information available in social networks, websites and subscription-based sources to uncover new customer engagement opportunities. InsideView's CRM mash-ups provide account executives real-time access to relevant news alerts, relationship analysis and company information, all presented at the point of need.

"More companies are having to squeeze greater productivity from their sales and marketing teams," noted InsideView board member and Rembrandt partner Jerry Casilli. "This brutal economic environment is accelerating the adoption and need for Sales 2.0 technologies like SalesView."

"InsideView is an incredibly capable provider of intelligence that sales and marketing folks can use -- with a business and pricing model that works," said CRM industry analyst Paul Greenberg.

In addition to the funding, InsideView achieved several major milestones in 2008 including the launch of its flagship product SalesView, as well as native integrations with five leading CRM providers. Additional highlights include:

-- 410% Year-to-Year sales growth, including 60% growth in Q4 over Q3

-- 320% Year-to-Year revenue growth

-- 340% Year-to-Year growth in paid users

-- 185% Year-to-Year growth in number of paying customers

-- Renewal rate above 93%, with expansion within the customer base outpacing cancellations by more than 2 to 1

-- Expanded enterprise relationships with the addition of Ariba, SuccessFactors, Omniture and Borland

-- Key CRM partnerships with Microsoft, Landslide and Oracle, along with Salesforce.com and SugarCRM

About Emergence

Emergence Capital Partners, based in San Mateo, Calif., is the leading venture capital firm focused on early and growth-stage Technology-Enabled Services companies. Its mission is to help build market leaders in partnership with great entrepreneurs. Emergence partners have funded and helped build more than 35 TES companies, more than any other early-stage venture firm. Emergence Capital has assets of over $325 million under management. Prior investments include companies such as Salesforce.com (CRM), SuccessFactors (SFSF), HireRight (HIRE), Genius, Intacct and inQ. For more information, visit http://www.emcap.com.

About Rembrandt Venture Partners

Rembrandt was established as a formal venture fund in 2004 to provide private equity capital to early stage technology companies. The firm pursues investments in a variety of sectors including enterprise software and services, Internet infrastructure, communications, next generation wireless sectors and new media convergence companies. Rembrandt's General Partners are experienced and successful Silicon Valley investors and executives who capitalize on this opportunity. The General Partners have over 70 years of venture capital investment, operational, entrepreneurial and technical experience. Rembrandt's limited partners and advisors represent many leading west coast technology companies. For more information, visit www.rembrandtvc.com.

About InsideView

InsideView is a Sales 2.0 leader, bringing insights gained from traditional editorial sources and social media to the enterprise to increase sales productivity and velocity. The San Francisco-headquartered company was founded in 2005 by pioneers of the SaaS, Content and CRM industries to take advantage of the convergence of social media and enterprise applications. InsideView's unique socialprise technology intelligently aggregates relevant personal, professional and corporate data in real time from thousands of content sources to uncover new customer engagement opportunities. InsideView's Sales 2.0 applications deliver fresh and complete intelligence within CRMs, as well as to mobile devices, to maximize sales productivity and accelerate sales cycles. The company is privately held and venture-backed by Emergence Capital Partners, Greenhouse Capital Partners and Rembrandt Venture Partners. InsideView's sales force automation partners include Landslide Technologies, Microsoft, Oracle, Salesforce.com and SugarCRM. InsideView's customers include Ariba, Borland, IBM, Omniture and SuccessFactors. For more information, visit www.insideview.com.

Contact Information: Contact: Raksha Varma LaunchSquad 415-625-8555 insideview@launchsquad.com