Contact Information: For more information: Ed Sperling John Blyler
System-Level Design Community Readership Grows by 33 Percent
| Source: Extension Media
SAN FRANCISCO, CA--(Marketwire - January 20, 2009) - System-Level Design (SLD) --
www.sldcommunity.com -- a new online publication and portal, takes a
radically new approach to providing deep insights for chip architects and
engineers. Instead of pitching products, the publication focuses on issues
encountered by the people who design and build them. These issues and their
real-world solutions are communicated in unbiased and professionally
written stories that provide the foundation for a free exchange of ideas.
SLD was created by chip architects, engineers and journalists to help
simplify the increasingly complex task of designing, developing and
covering today's system-level semiconductor technologies. SLD consists of a
monthly newsletter, weekly supplements, videos, independent research and
roundtable discussions, and a platform for answering questions and
commenting on deep technology issues. It is the result of months of
interviews with hundreds of engineers about what kind of information is
needed and how it should be delivered.
"This is a great opportunity for us to provide unbiased, marketing-free
content and build a real community for system-level engineers and
architects," said Ed Sperling, SLD's editor in chief. "We asked a lot of
questions and talked to a lot of people. What we've done is create a
business model that allows engineers to get exactly what they want, in the
format they want, without the hype they've been complaining about. And we
can deliver it on a regular schedule with professionally written and
researched stories."
SLD is based on a new publishing model, developed jointly by Sperling Media
Group and Extension Media, which utilizes sponsorships instead of
advertising and replaces product pitches and press releases with
user-focused issues. It takes advantage of Web 2.0 exchanges without
sacrificing professionalism and independence. The site is dedicated to
providing editorially independent information written by experienced and
respected editors covering the EDA and semiconductor supply chain
industries.
The publication and forums will be hosted by Extension Media, which has a
proven track record of building publications for chip and board engineers.
"We have a large and growing readership base, in part because we continue
to innovate with new online business models like the portal which combine
meaningful content delivered via editor-written articles, interactive
commentary, blogs, videos, podcasts, polls, twitter, webcast and more. Our
primary goal, as always, is to provide a variety of resources to help
engineers solve complex chip -- EDA and semiconductor -- problems," said
John Blyler, consulting editor at SLD and Editorial Director at Extension
Media.
About Extension Media LLC
Extension Media LLC is a well-known publisher in the electronics market,
including Chip Design Magazine, Embedded Intel® Solutions and a host of
targeted horizontal and vertical catalogs and online resources for
electronics. Extension Media is a production and content-sharing partner
with SMG, each of which leverages relevant links from the other to provide
engineers and technology-oriented businesses with the most complete
information available to do their jobs. John Blyler, editorial director of
Extension Media, collaborates closely with Ed Sperling on System-Level
Design, helping to shape its focus and contributing content.
For more information, visit Extension Media's website at
www.extensionmedia.com or call 415-255-0390, x18.
About Sperling Media Group LLC
Sperling Media Group LLC was formed to provide a free flow of unbiased
information about technology and business issues in narrow but highly
important markets where advertising revenue will no longer sustain it. At a
time when complexity is at its peak and real insight is essential, the
number of independent sources for that information is shrinking. SMG's
model is to provide readers with exactly the kind of information they want,
in the format and frequency of their choice and to create a community where
ideas can be exchanged freely without an endless barrage of product pitches
and marketing.
For more information, visit Sperling Media at www.sldcommunity.com or
contact Ed directly at: esperling@extensionmedia.com.