2009 Wengen DH Champion Didier Defago signs up to the 2009 Verbier High Five by Carlsberg

Carlsberg A/S 100 Ny Carlsberg Vej Tel +45 33 27 33 00
              DK-1760 Copenhagen V CVR no 61056416    

PRESS RELEASE
       1/2009

23 JANUARY 2009
    PAGE 1 OF 1

2009 Wengen DH Champion Didier Defago signs up to
the 2009 Verbier High Five by Carlsberg          

Didier Défago, winner of last weekend's Men's Downhill has signed up for the    
High Five in Verbier, Switzerland.                                              

The 10th edition of the Verbier High Five by Carlsberg will be held in          
Switzerland on 4 April 2009. It will star some of the worlds' top pro-skiers and
snowboarders who will come to Verbier to celebrate the end of a long, hard      
season. Here they can enjoy a combination of serious and light-hearted racing   
and partying with members of the public and the media.                          

The High Five competition is open to anyone over 18 years old and can contest a 
maximum of 300 participants. Every entrant has the chance to compete against    
these legendary skiers and snowboarders across five disciplines which combine   
alpine and snowboarding techniques, giant slalom, boarder and skier cross, speed
skiing, the fun and challenging Carlsberg "triathlon" and a “finals” parallel   
slalom.                                                                         

Skiers of past and present who have joined us over the last 9 years include:    
Hermann Maier, Kalle Palander, Didier Cuche, Aksel Lund Svindal, Pirmin         
Zurbriggen, Lindsey Vonn-Kildow, Julia Mancuso, Michaela Dorfmeister and Chemmy 
Alcott.                                                                         

"This year's 10th edition will mark the great success of the Carlsberg High Five
in having created a unique and passionate event where both recreational and     
professional skiers can come together in the legendary Carlsberg after-ski      
environment. This truly is a unique chance to share great moments together with 
great athletes", Keld Strudahl, International Sponsorship Director Carlsberg 
said.                                                                           

Contacts:

Media Relations: Sidsel Geisler Andersen +45 3327 1564

Carlsberg Group is one of the leading brewery groups in the world, with a large 
portfolio of beer and soft drinks brands. Its flagship brand - Carlsberg - is   
one of the fastest-growing and best-known beer brands in the world. More than   
40,000 people work for Carlsberg Group, and its products are sold in more than  
150 markets. In 2007 Carlsberg Group sold more than 115 million hectolitres of  
beer, which is about 95 million bottles of beer a day. Find out more at         
www.carlsberggroup.com.                                                         

www.carlsberggroup.com