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Mighty Arrow Fetches Coveted Spot as New Belgium's Spring Seasonal
| Source: New Belgium Brewing
FT. COLLINS, CO--(Marketwire - January 26, 2009) - New Belgium Brewing today announced that
Mighty Arrow Pale Ale has been named the 2009 Spring Seasonal. Until now,
Mighty Arrow has only been available in mixed 12-packs called Folly Packs,
but starting in February 2009 it will be sold individually and on tap,
making it easier to find. Created as a tribute to the beloved pet of New
Belgium Brewing's CEO Kim Jordan, Arrow was an Aussie/Border Collie mix
that literally "ran" New Belgium for 12 years.
Mighty Arrow cuts its own course through heightened hop aroma and flavor.
It provides pleasurable aromas from Cascade and Amarillo hops with a honey
malt base. Staying true to the American style of pale ale, Mighty Arrow has
a clear golden color, 6% alcohol by volume and 35 IBU's. Balanced between
floral and citrus tones, it's a creamy ale with a hoppy finish.
"Mighty Arrow is a moderately hopped pale ale with plenty of body and a
nice, clean finish," says Assistant Brewmaster Grady Hull. "This beer pays
homage to American pale ales and celebrates our old friend Arrow in a
decidedly appropriate way."
Mighty Arrow retails for approximately $7.99 and will be available in all
New Belgium markets.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of
Belgian-inspired beers, began operations in a tiny Fort Collins basement in
1991. Today, the third largest craft brewer in the U.S., New Belgium
produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue
Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well
as a host of seasonal releases. In addition to producing world-class
beers, New Belgium takes pride in being a responsible corporate role model
with progressive programs such as employee ownership, open book management
and a commitment to environmental stewardship. For more information, visit
www.newbelgium.com.