SignalDemand CEO Mike Neal Elected to American Meat Institute Board of Directors

Entrepreneur Recognized for Expertise in Manufacturing Economics


SAN FRANCISCO, CA--(Marketwire - January 27, 2009) - SignalDemand, the global leader in on-demand price and margin optimization software, announced today that its CEO Mike Neal was elected to the American Meat Institute (AMI) board of directors. Mr. Neal will serve a three-year term and will work with other board members to represent the industry and advocate its views, be a catalyst for continuous improvement, and enhance the membership's ability to anticipate and respond to the needs of customers and suppliers.

"Mike Neal's experience and insight will be a strong addition to the AMI board," said J. Patrick Boyle, president and CEO of AMI. "Now more than ever, our members in leadership roles will be called upon to take decisive action on issues of critical importance to the meat industry. For these reasons, I am pleased Mike has agreed to serve on the AMI board of directors."

"SignalDemand is a valued and strategic partner to the meat industry," said Rod Brenneman, president and CEO of Seaboard Foods and chairman of the AMI board of directors. "Mike Neal's appointment is a reflection of SignalDemand's deep knowledge and leadership in the industry."

"It is an honor to be selected to serve alongside the meat industry's top leaders on the AMI board. The appointment is a testament to SignalDemand's work improving the profitability of meat producers, especially as they grapple with quickly changing market realities," said Mike Neal, CEO and founder of SignalDemand. "The meat business is rapidly evolving, demanding new strategies to move the industry forward and AMI serves as an instrumental force in that effort."

SignalDemand was recently recognized as a Rising Star in Deloitte's Technology Fast 50 program for Silicon Valley. The company was named a "Cool Vendor" in the Gartner "Cool Vendors in Manufacturing, 2008" and was the only on-demand pricing company recognized by JMP Securities' "Hot 100" list of private companies in 2008.

AMI represents the interests of packers and processors of beef, pork, lamb, veal and turkey products and their suppliers throughout North America. Together, AMI's members produce 95 percent of the beef, pork, lamb and veal products and 70 percent of the turkey products in the United States. The Institute provides legislative, regulatory, public relations, technical, scientific and educational services to the meat and poultry packing and processing industry. AMI is governed by elected leaders as well as a board of directors and an executive committee. Representatives on both of these bodies include leaders in both the supplier and packer/processor segments of the industry.

About SignalDemand

SignalDemand provides manufacturers with on-demand software and services to achieve maximum profit margins in the face of volatile markets and increasingly complex pricing decisions. Using patented, comprehensive mathematical models to process thousands of variables, SignalDemand's technology allows customers to adjust supply and demand on a continual basis. By recommending best price, supply utilization and product mix in moments, SignalDemand enables better day-to-day decision-making. Companies such as Cargill, Farmland Foods, Hormel, National Frozen Foods, Rich Products, Seaboard Foods and Ventura Foods rely on SignalDemand for immediate and ongoing improvement of financial performance. For more information, please visit www.signaldemand.com.

Contact Information: Media Contact: LaunchSquad for SignalDemand 415-625-8555 signaldemand(at)launchsquad(dot)com