-- Fully automate the presentation of cross-sell/up-sell recommendations in multiple locations on the web site; -- Engage visitors in real-time with recommendations that match their current shopping behavior; and -- Offer more relevant, individualized products and promotions.In addition, Guess?, Inc. is using Resonance® eMail to enhance transactional emails with personalized merchandising. Resonance leverages the traffic patterns of visitors to help optimize their Web experience without the need for any personal information, third-party cookies or special interaction with the individual. This process is the most effective way to deliver relevant content because consumers' current behaviors on the site are typically the most accurate representation of their interests and needs at that time, rather than the demographic information provided through an online form months ago or past purchase history. "Resonance helps our retail clients to better understand their visitors' behaviors and provide them with a more desirable shopping experience while, at the same time, increase sales," said Meyar Sheik, CEO of Certona Corporation. "Retailers also appreciate that the Resonance platform does not require any day-to-day management, training or internal resources." About Certona Corporation Certona Corporation is the creator of Resonance®, a real-time personalization and revenue optimization platform for multi-channel retailers. Resonance automates a company's ability to provide relevant, individualized content and experience in real-time, which calls visitors to an online sales or other marketing-related action. The "self-optimizing" system is powered by a sophisticated neural network to deliver real-time product, content, and promotional offers through multiple channels -- web, email, call center, point-of-sale, and mobile. Clients are typically up and running in less than a month, and include some of the most recognized online and multi-channel retail brands across all popular verticals. For more information, visit www.certona.com. © 2009 by Certona Corporation. All rights reserved.
Contact Information: Contact: Alyson Rybar Stalwart Communications (858) 740-7252