LOS ANGELES and HONG KONG, Jan. 28, 2009 (GLOBE NEWSWIRE) -- Artificial Life, Inc. (OTCBB:ALIF) (www.artificial-life.com), a leading full service provider of award winning mobile technology, games and applications, today has signed a global exclusive license agreement with BMW to produce "BMW Z4 -- An Expression of Joy" for the iPhone and iPod touch, featuring an intense driving experience and a 3D configurator for the new BMW Z4 Roadster.
Using precise full 3D computer-aid design (CAD) materials provided by BMW, Artificial Life's production team will produce exquisite 3D models and animations of BMW's new Z4 series. Players will enjoy an authentic car configuring and driving experience on their iPhone and iPod touch. They will be able to view every aspect of the BMW Z4 Roadster in a highly detailed 3D model where they can break the entire car down to the unique components and customize it according to their preference.
"BMW Z4 -- An Expression of Joy" will fully utilize the advanced features of the iPhone and iPod touch. The motion sensor and touch screen of the device will enable multi-control game play. Steering, multi-touching and swiping will be used to virtually drive the digital versions of the new BMW Z4 Roadster and will simulate realistic control of the vehicle in the game. The game will also include the dynamic sounds effects recorded from the real BMW models.
To follow the BMW Z4's "An Expression of Joy" campaign, players will be able to "draw" using the wheels of their car. They will be able to choose different colors of paint and as they drive the BMW Z4, the tire tracks will create drawings as if they are creating brushstrokes on a canvas. The landscapes in the game will be crafted with high quality 3D vector graphics. The upcoming title will let players feel as if they are actually behind the wheel of a BMW, cruising at high speed and creating art at the same time.
This title will be the first car game to be produced by Artificial Life. A simplified free "lite" version of the game will be released in March 2009 pending third parties' approval, during the official Z4 presentations at the BMW Markenschaufenster in Berlin & Munich, Germany. The full version of the game is tentatively scheduled for release in June 2009 pending approval.
"BMW is always looking for innovative and effective communication channels. For a long time the game market has delivered new products and technologies closer to the consumer. Additionally, this game perfectly fits with the key intention of our brand 'Joy.' We are pleased to have created a high quality innovative game title with the 'BMW Z4 -- An Expression of Joy' to accompany our BMW Z4 marketing campaign. We look forward to a successful cooperation with Artificial Life, the worldwide leading developer of mobile games," said Andreas Schwarzmeier, BMW Sports Marketing & Cooperations.
"We are very excited to be releasing our first car title and thrilled that the featured vehicle is the brand new BMW Z4 Roadster! Car racing games have an everlasting attraction to gamers of all ages and are very well suited for the iPhone and iPod touch platform. We are honored to partner with BMW to add another top quality title into our iPhone and iPod touch game library," said Eberhard Schoneburg, CEO of Artificial Life, Inc.
(iPod is a trademark of Apple, Inc, .registered in the U.S. and other countries. iPhone is a trademark of Apple, Inc.)
About Artificial Life, Inc.
Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarters) and Tokyo. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, content and business applications, Artificial Life provides 2D and 3D multi- and single- player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit www.artificial-life.com or the company's m-commerce portal at www.botme.com.
Forward-Looking Statements:
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on March 13, 2008. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.