Think Globally, Shop "Locali": Reshaping & Re-Imagining the Convenience Market

HOLLYWOOD, CA--(Marketwire - January 29, 2009) - Convenience no longer comes with a sacrifice in quality. As trends in healthy and sustainable lifestyles continue to grow, the slapdash 7-11's, the whimpering Wa Wa's and the fall short Famima's peppering the American convenience store landscape -- with their notoriously overcooked hot dogs, seriously stale coffee and outrageously oversized Slurpies -- might become relics of our collective unhealthier past.

Inarguably, the dawn of a new, more socially aware and environmentally conscious day has begun to rise. This is why Locali Conscious Convenience stores are both proud and instinctively thrilled to provide American consumers on the go with easy access to nutritious foods and eco-friendly household goods.

Translated from Italian, locali means "community." A hip version of the mom and pop corner store, Locali's aim is simply to bring healthy, fun and delicious food and beverages to a diverse range of communities across the country. There is an emphasis on local and organic food artisans, producers and growers in the inventory line-up. However, refined sugar, hydrogenated oils, high fructose corn syrup and genetically modified products are missing from the shelves.

Besides soups, salads and sandwiches, Locali features updated versions of several convenience store favorites. Organic hot pretzels, grass-fed beef hot dogs and agave-sweetened slushies are just some of the items rounding out the menu. Another unique offering is their outstanding and reasonably priced selection of organic, biodynamic and sustainable wines, beers and sake. Locali will also retail eco-friendly home and lifestyle products to assist with everyday conservation.

With the highly anticipated launch of their first store in Los Angeles, Locali's plans for the future are just beginning to take shape. Founders and co-owners, Greg Horos and Melissa Rosen, are a husband and wife team equally passionate about food, wellness and sustainability issues. They see Locali as part of the bridge towards a more sustainable future, providing an opportunity for themselves and others to lead more fruitful, responsible and ultimately healthier lives.

Locali stores are built in a "green" and energy efficient manner. Expect a clean, sleek design and a truly welcoming atmosphere. In addition to traditional recycling, Locali will provide compost recycling for consumer waste and biodegradable packaging. All stores will have a reverse osmosis tap where customers can fill up their reusable bottles. A percentage of proceeds will continually benefit charitable causes here and abroad.

With breakfast delights, fair trade organic coffee, wild harvested yerba mate, smooth biodynamic wines and local microbrew beers available daily from 7am-11pm, Locali makes conscious shopping a convenience!

About Locali Conscious Convenience:

Locali conveniently connects the community to eco-friendly food, beverage and lifestyle products. By providing easy access to socially and environmentally responsible goods, Locali promotes conscious consumerism and healthy living. http://www.localiyours.com

For interviews or booking, please contact Eileen Koch @ Eileen Koch & Company, 310.441.1000 or email @ Eileen@eileenkoch.com. Please visit www.eileenkoch.com.

Contact Information: Media: Eileen Koch & Company INC. 310.441.1000 email http://www.eileenkoch.com