Omni-ID Secures $15 Million in Series C Funding From Cody Gate Ventures

FOSTER CITY, CA--(Marketwire - February 9, 2009) - Omni-ID (www.omni-id.com), a leading innovator in passive ultra high frequency (UHF) radio frequency identification (RFID) technology, today secured $15 million* in venture funding. The Series C Round, solely funded by Cody Gate Ventures G.P. Limited, will be used to ramp up Omni-ID's sales and marketing efforts, increase manufacturing capacity and speed penetration into the Asian market.

"Given the state of the economy and current period of slowed investment in RFID, the Omni-ID Series C funding announcement and its sizeable amount are very significant milestones for the Company and the RFID market," states Michael Liard, RFID Practice Director at ABI Research. "As a relative newcomer to the market, Omni-ID is able to bring a fresh perspective to the industry. As a result, Omni-ID is uniquely positioned to respond to current and future market needs in its targeted markets."

The funding follows a strong year of growth for Omni-ID that underscores the demand for the company's breakthrough RFID technology. During 2008, Omni-ID expanded its executive team, added to its existing product line with the launch of Omni-ID Prox™ and announcement of Omni-ID On Demand™, as well as unveiled the Omni-ID Service Bureau. The company is focused on enabling new applications of RFID technology and has seen many large deployments of its products, especially in tracking high-value IT assets and data center applications. Because Omni-ID's tags function on and off-metal, they are uniquely capable of meeting the challenges presented in a datacenter environment where metal is prevalent.

"Cody Gate Ventures' investment in this challenging economy is a strong vote of confidence in Omni-ID's roadmap. Demand is very strong and increasing for Omni-ID's disruptive technology," said Tom Pavela, President and CEO of Omni-ID. "As we move into 2009, we will leverage this round of funding to continue meeting our customers' needs, while expanding our presence into new markets such as Asia. We are confident that this year will continue the upward growth of our company."

Following the strong expansion in 2008 with increased product offerings and its establishment as a leader in IT asset tracking, Omni-ID sought a round of funding to ensure it was able to meet its increasing order volume. With this infusion of funding, Omni-ID will be able to continue the commitment to bring innovative solutions to market that meet specific customer needs. In addition, the company will ensure that the manufacturing capabilities are in place to meet the surging demand for Omni-ID's RFID solutions.

"For years, industry pundits have been espousing the potential of RFID technology without delivering real-world results," said Michael Summers, Managing Partner of Cody Gate Ventures. "Omni-ID is finally delivering on the promise of RFID. The long-term prospects for the Company are bright and this is exactly the value we saw and the reason for our investment in Omni-ID. We fully anticipate that Omni-ID will continue to make waves in the industry."

*Please note, the funding was raised in the U.K. in the amount of £10M.

About Omni-ID

Omni-ID is one of the world's leading innovators of passive ultra high frequency (UHF) radio frequency identification (RFID) technology. Through its patent-pending revolutionary technology Omni-ID "cracked the code" to overcome the problems traditionally associated with RFID, enabling a broad range of new applications that improves accuracy and efficiency in asset tracking, logistics and supply chain management. The company's family of versatile RFID tags works reliably in the harshest environments -- including on and off metal and liquids -- and excel in real-world proving grounds, demonstrating their value in today's most challenging business applications. With major offices in Foster City, Calif. and in the UK, Omni-ID's mission is to drive the widespread adoption of RFID technology as the optimal tracking and identification solution. For more information, visit www.Omni-ID.com.

Contact Information: Contact: Chris Iafolla SHIFT Communications (617) 779-1857