Product Companies Reduce Annual Shipping/Travel Costs by Hundreds of Thousands; BD Diagnostics, APC and Fujitsu Latest to Employ Kaon Interactive's Virtual Product Demonstrations

MAYNARD, MA--(Marketwire - February 9, 2009) - Kaon Interactive, Inc., creators of interactive sales and marketing solutions that bring products to life, today announced that BD Diagnostics, a segment of BD (Becton, Dickinson and Company), APC by Schneider Electric, and Fujitsu Computer Systems Corporation have all deployed Kaon solutions as they look for effective ways to reduce costs associated with product demonstrations. These four companies join a growing roster of Kaon clients enjoying dramatic annual savings. Actual Kaon customers, in fact, are currently realizing significant annual savings, for example: tradeshow expense savings of $404,730 through a 67% reduction in drayage and shipping costs; sales demo savings of $339,573 through an 86% reduction in demo costs; briefing center savings of $328,400 with reduced power/AC and physical hardware demo costs; and incremental new product sales of $3,125,000 (the highest new product sales in this company's history)... click here for additional details.

Kaon's visualization weaves together lifelike 3D interactive product demonstrations; interactive PDF documents and flow diagrams; and video and presentations. This allows organizations in various industries, which share a common challenge of offering complex solutions and often large physical products, to simplify sophisticated product stories; engage customers with compelling content; and reduce exorbitant costs associated with shipping and staff travel. Kaon's highly realistic virtual product models can be used in place of actual products, saving companies hundreds of thousands in annual shipping costs.

BD Diagnostics, a leading global medical technology company, recently engaged Kaon to model its new BD Viper™ System, an automated device used to analyze specimens in a laboratory setting. The company has used the Kaon virtual model at several tradeshows on the Kaon v-OSK® and on the laptops of sales associates. Soon, they will use the same model on the product's website and as the basis of their internal training program.

Participating in approximately 20 regional shows annually, BD expects to realize significant savings with Kaon. According to Germán Núñez, worldwide product manager, BD Viper Systems, "Viper is a large product that weighs approximately 1,500 pounds and stands 80 inches tall. Shipping it to tradeshows is costly and poses risk of damage. We use the Kaon model alongside the actual product at the larger shows, as sales associates find it easier to demo than the actual product because it offers more in-depth review." Núñez continued, "We're also using the virtual model independently at smaller events as we strive to be prudent with budgets. Kaon has reduced our expenses associated with three engagements to date."

"Whether you're talking about APC's network-critical physical infrastructure solutions or Fujitsu's computing and communications products, all of these companies contend with getting large, often fragile products in front of customers for demonstration purposes," said Gavin Finn, CEO of Kaon. "While shipping is an enormous financial burden, there are other expenses associated with demonstration such as drayage -- getting the products on and off the trade show floor -- electrical costs to run products, etc. With shrinking marketing budgets and the need to quickly prove ROI, companies of all sizes and statures are looking to employ innovative technologies as real cost-saving measures."

Kaon's extraordinary interactivity allows customers to experience products by viewing them from every angle and exploring features (opening compartments, etc.). Once the virtual product models are created, they can be repurposed across multiple venues including on websites, on sales laptops, in 3D PDFs, and at tradeshows and in executive briefing centers on the Kaon v-OSK®, a large-format, high-definition interactive display appliance with an optical touch screen, built-in computer and high-performance graphics.

About Kaon Interactive

Kaon Interactive, Inc. creates visually compelling, interactive sales and marketing solutions that bring products to life. Kaon's 3D realism enables product manufacturers, distributors and retailers to deliver a rich, engaging customer experience by combining compelling product interactivity with relevant product information and messaging, resulting in an experience that is closest to an 'in-store' encounter, increasing the likelihood to purchase.

Founded in 1996, Kaon is dedicated to helping companies improve their marketing and sales effectiveness by clearly differentiating and communicating product offerings, shortening the buying cycle, reducing marketing and printing costs, and enhancing the knowledge of customers, sales teams and channels. Kaon has deployed more than 1,000 interactive applications to a wide variety of Fortune 500 companies.

Kaon is privately held, with corporate headquarters in Maynard, Massachusetts and a West Coast sales and service office in San Diego, California and a Central sales and service office in Austin, Texas. To 'experience' a demo and learn more about Kaon, visit www.kaon.com.

Contact Information: Contacts: Darlene Hollywood Darlene Hollywood Public Relations 781-837-2572