North America operating margins remains strong.

North America operating margins remains strong.

• The Group's operating revenue amounted to SEK 1,783 million (1,873). Organic
growth in local currency was negative in an amount of -3 percent (1). Exchange
rate effects negatively impacted revenue by SEK 31 million.
• Operating profit, excluding goodwill impairments, amounted to SEK 68 million
(179),and profit before tax was SEK -223 million (119). Earnings per share were
SEK -3.66 (1.07).
• Excluding goodwill impairments, restructuring expenses and costs related to
the takeover bid in 2008, operating profit for 2008 amounted to SEK 125 million
(232),and the operating margin was 7.0 percent (12.4). Exchange rate effects did
not impact profits.
• Excluding goodwill impairments and restructuring expenses, operating profit in
the fourth quarter amounted to SEK 35 million (58), and the operating margin was
7.1 percent (12.7). Restructuring expenses during the quarter were SEK 21
million. Exchange rate effects in the fourth quarter had a positive impact on
profits of SEK 8 million.
• Operating cash flow amounted to SEK 136 million (273). Free cash flow amounted
to SEK 20 million (94).
• Cision North America's operating margin for 2008, of 22.0 percent, was in-line
with 2007, despite a more challenging market situation. CisionPoint continues to
be well received by the US market.
• A new organizational structure was announced in December 2008, effective from
2009, where Cision's European subsidiaries will form one division in order to
improve cost-efficiencies and execution capabilities.
• On January 29 2009, Cision announced that it had divested its Danish
subsidiary.
• The Board of Directors proposes that no dividend be paid for the fiscal year
2008.

Comment by Cision CEO Hans Gieskes:
“During the fourth quarter, Cision's US operation experienced growth in
CisionPoint sales. We expect this growth to continue in 2009 as we increase the
pace of the migration of current clients to CisionPoint. In Europe, CisionPoint
was launched to selected customers toward the end of the year. Strengthened by
our new European organization, I expect to see the rollout of CisionPoint
contributing to improved performance in Europe over the coming years.
In the Nordics and in the UK, results continued to be unsatisfactory. Further
actions to reduce costs were implemented in the fourth quarter and will continue
during 2009. In January 2009, we chose to divest our Danish Monitor and Analysis
business, which has had unsatisfactory performance for a number of years.
Despite the uncertainties created by the economic development, I remain
confident that the longer-term prospects for Cision are favorable. Cision has
the right strategy, based on implementing software as a service business model,
with CisionPoint as the platform. We will continue to focus our efforts on
improving the execution of the transformation process we are in, to ensure
improved growth and profitability.”

For further information, please contact:
Hans Gieskes, President and CEO, telephone +46 (0)8 507 410 10
e-mail: hans.gieskes@cision.com
Erik Forsberg, CFO, telephone +46 (0)8 507 410 91
e-mail: erik.forsberg@cision.com

Cision empowers businesses to make better decisions and improve performance
through its CisionPoint software solutions for corporate communication and PR
professionals. Powered by local experts with global reach, Cision delivers
relevant media information, targeted distribution, media monitoring, and precise
media analysis. Cision has around 2,500 employees in Europe, North America and
Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic
Exchange with a turnover of SEK 1.9 billion in 2007.