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Certona, Aberdeen Unveil Retail Software as a Service Report
Renowned Research Firm Surveyed More Than 110 Retailers to Determine Best Practices
| Source: Certona Corporation
SAN DIEGO, CA--(Marketwire - February 18, 2009) - Certona, a provider of real-time
personalization and revenue optimization solutions for multi-channel
retailers, announced today its sponsorship of Aberdeen's recently launched
"Retail On Demand: Software as a Service takes off" report.
The research firm surveyed more than 110 retail enterprises between October
and December 2008 to determine the compelling reasons to implement such
technology systems.
"In the present economic conditions, SaaS-based web commerce applications
do support the lean IT initiatives of retailers both in terms of reducing
capital infrastructure and associated IT support costs. Best-in-Class
companies have reduced their IT costs by 17 percent due to the use of SaaS
applications," says Sahir Anand, senior retail analyst and author of the
"SaaS in Retail" benchmark report. "Our conversations with end-users
indicate that Certona's Resonance platform is certainly one of the services
we think many organizations should consider implementing to realize
benefits of SaaS applications."
The 21-page report benchmarks the requirements for success and required
actions to successfully implement SaaS technology. More information on the
report is available at http://www.certona.com/.
About Certona Corporation
Certona Corporation is the creator of Resonance®, a real-time
personalization and revenue optimization platform for multi-channel
retailers. Resonance automates a company's ability to provide relevant,
individualized content and experience in real-time, which calls visitors to
an online sales or other marketing-related action. The "self-optimizing"
system is powered by a sophisticated neural network to deliver real-time
product, content, and promotional offers through multiple channels -- web,
email, call center, point-of-sale, and mobile. Clients are typically up
and running in less than a month, and include some of the most recognized
online and multi-channel retail brands across all popular verticals. For
more information, visit www.certona.com.
© 2009 by Certona Corporation. All rights reserved.