Contact Information: Contact Information: Katie Delach Hart-Boillot, L.L.C. 781-893-0053 ext. 19 kdelach@hartboillot.com
Hart-Boillot Wins American University of Antigua College of Medicine and School of Nursing Public Relations Account
| Source: Hart-Boillot
WALTHAM, MA--(Marketwire - February 19, 2009) - Hart-Boillot, an advertising and public
relations agency specializing in higher education, medical, clean- and
high-technology markets, today announced its appointment as public
relations agency-of-record for American
University of Antigua (AUA) College of Medicine and School of Nursing,
a rapidly growing medical school for students who aspire to practice
medicine in the United States, Canada and the Caribbean.
Hart-Boillot will work alongside the university's marketing team to raise
the public perception of offshore medical education and entice students
interested in nursing or medicine to consider an offshore education. The
agency will lead all media relations efforts, messaging, and other public
relations services in support of the university.
"Hart-Boillot's experience with both medical and higher education
institutions makes the agency an ideal fit for AUA," said Vito Barbiera,
Director of Marketing, AUA. "The team's knowledge of the education industry
and future of healthcare is evident and we're excited to work together as
both our campus and student body continue to grow."
AUA offers a United States-based curriculum comparable to those found in
U.S. medical schools and is the only U.S. modeled medical school in the
Caribbean with hospital-integration in the early semesters. AUA recently
joined with Manipal University of India to offer the Manipal University
Twinning Program at Kasturba Medical College International Center (KMCIC),
which is ranked among the top five medical schools in India. Together, both
campuses afford students the option to complete their coursework at either
the AUA or KMCIC campus, and offer hands-on clinical experience the first
semester.
In recent years, U.S. medical and nursing schools have shown a decrease in
the number of seats available to qualified students, causing a predicted
shortage of doctors and nurses by 2010. AUA offers students a world class
education in medicine and nursing in an alternative model. Since its
founding in 2004, AUA has attracted over 1,400 students, opened a new
School of Nursing, and expects to complete its state-of-the-art campus
later this year.
"The American University of Antigua initiative provides an opportunity for
our team to leverage its experience in the higher education and medical
markets," said Nicolas Boillot, Managing Partner, Hart-Boillot. "Given the
predicted shortage of doctors, we understand the potential deficit to
society and are thrilled to work with an up-and-coming university dedicated
to helping fill the anticipated gap."
About Hart-Boillot
Hart-Boillot was founded in 1999 as a business-to-business advertising,
public relations and graphic design agency. Hart-Boillot's clients include
Confirmit, ContextVision, Coghlin Companies, EMC, ForHealth Technologies,
PRQA, Soapstone Networks, Tail-f Systems, the Messaging Industry
Association (TMIA), Vicor Corporation, Harvard University, Northeastern
University and others. To learn more about Hart-Boillot, please visit our
Web site at www.hartboillot.com, or call us at 781-893-0053.
About American University of Antigua
The American University of Antigua offers medical and nursing programs
designed to make sure students meet the requirements of medical and nursing
licensure in the United States and achieve passing scores on the U.S.
Medical Licensing Examinations. AUA's curriculum ensures that students
receive an education similar to the finest medical and nursing schools in
the U.S. To learn more about American University of Antigua, please visit
its Web site at www.auamed.org.