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Certona Launches Resonance(R) Alerts Service; Enables Greater Customer Interaction, Sales
New Feature of the Resonance Personalization Platform to Be Included Free of Charge for a Limited Time
| Source: Certona Corporation
SAN DIEGO, CA--(Marketwire - February 25, 2009) - Certona, a provider of real-time
personalization and revenue optimization solutions for multi-channel
retailers, announced today the addition of its Resonance® Alerts feature
to enable greater customer interaction and improved sales.
This additional (SaaS) offering enables visitors to opt-in to receive
alerts on new products, special offers, back in stock notifications and
personalized promotions that are based on customer behavioral profile and
preferences.
"We see great potential with such a system in enhancing our customer
service as well as increasing sales conversion rates and top-line revenue,
which is why we're in the process of deploying Resonance Alerts with our
e-commerce sites," said Faramarz Farhoodi, CIO and Vice President of
e-Commerce at MotoSport. "We've had terrific success with the Resonance
system overall, having seen a significant increase in average order value
and items per order from visitors who clicked on the platform's product
recommendations. This additional offering will further improve our efforts
to be a most favored shopping destination for consumers."
New and existing subscribers to the Resonance Recommendations service can
add the Resonance Alerts feature to their site for no additional fees.
Resonance Alerts collects e-mail and preference information and customers
can choose the alerts they'd like to receive, including back-in-stock
items, new product availability, sale items by product category and
personalized product recommendations.
"We are continually enhancing Resonance's capabilities to empower retailers
to turn hit or miss shopping interactions into personalized and rewarding
experiences for each individual," said Meyar Sheik, CEO of Certona.
"However our retailers interact with their customers, our service profiles
shopper behavior, purchases, preferences and automatically makes the
optimal recommendations in real-time, thereby directly benefiting a
retailer's bottom line."
Resonance Alerts is an extension of Certona's Resonance real-time
personalization and revenue optimization platform. The service also
provides retailers ROI reporting capabilities to measure the positive
effects on increased sign-ups, messages, responses, conversions and
contributions.
About MotoSport
MotoSport is the leading multi-channel retailer of apparel, parts and
accessories for off road bikes, ATVs, and sport bikes. MotoSport offers
fast free 2-day shipping on all orders of $199.00 in the lower 48 states.
A free catalog is available on our website, www.motosport.com.
Why shop at MotoSport? Service, service, service. We offer competitive
pricing backed by a 110 percent price guarantee. We stock what we sell and
our merchants are industry experts. And -- of course -- we are the guys
that ride."
About Certona Corporation
Certona Corporation is the creator of Resonance®, a real-time
personalization and revenue optimization platform for multi-channel
retailers. Resonance automates a company's ability to provide relevant,
individualized content and experience in real-time, which calls visitors to
an online sales or other marketing-related action. The "self-optimizing"
system is powered by a sophisticated neural network to deliver real-time
product, content, and promotional offers through multiple channels -- web,
email, call center, point-of-sale, and mobile. Clients are typically up
and running in less than a month, and include some of the most recognized
online and multi-channel retail brands across all popular verticals. For
more information, visit www.certona.com.
© 2009 by Certona Corporation. All rights reserved.