-- Artists upgrading from Sapphire version 2 have, on average, achieved
an 87 percent improvement in productivity while building transitions.
-- Artists upgrading from Sapphire version 1 have, on average, achieved
an 85 percent improvement in productivity when applying effects to titles.
Since these are common tasks performed many times each week by nearly every
Avid artist, such productivity gains can save organizations thousands of
dollars per year for each artist. In fact, our study indicates that the
average Sapphire customer can pay back their version 3 upgrade licenses in
less than two months.
"Sapphire is absolutely essential to our workflow. The time-saving new
transitions in version 3 give us the freedom to worry less about budget and
more time to create stunning, unique effects that never fail to impress our
clients," said Rob Feiner of Net One, Inc., an Emmy Award-winning
post-production facility in New York.
"Visual effects have become mission-critical for nearly every project in
the film and television industries," said Steve Bannerman, CMO of GenArts.
"The challenge to deliver compelling content with shrinking budgets is a
relentless one, and GenArts is dedicated to building the tools that offer
both the superior creativity and productivity that consistently advance the
state of the art. GenArts Sapphire version 3 for Avid systems lives up to
that promise by combining highly sought-after new effects such as TVDamage,
with the incredible productivity enhancements provided by our new
transitions."
Survey Methodology
As part of an ongoing effort to improve the value of its software, GenArts
surveyed customers from around the world who have upgraded from Sapphire
version 1 to version 2 and to version 3. The studies were administered via
a combination of online and telephone questionnaires from February 9
through February 13, 2009. To view the complete surveys, please visit
www.genarts.com/upgrade-sapphire-avx.html
About GenArts
GenArts, Inc. is the premier provider of digital visual effects for the
film, broadcast and video industries. The GenArts Sapphire, Monsters and
Raptors family equip digital artists with a collection of mission critical
image processing and synthesis effects such as: glows, light rays, lens
flares, lightning, film damage, fire and fluid effects. The effects
seamlessly integrate as software plug-ins into leading editing and
compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Eyeon,
FilmLight, The Foundry, Quantel and SGO. The company was founded in 1996 in
Cambridge, Mass. www.genarts.com.
Contact Information: Media Contact: Michael Lindenberger BOCA Communications for GenArts 415-738-7718 x 2