Carlsberg A/S 100 Ny Carlsberg Vej Tel +45 33 27 33 00
DK-1760 Copenhagen V CVR no 61056416
PRESS RELEASE
25 FEBRUAR 2009
One of The Worlds most Expensive beer launched by Carlsberg
Once again Carlsberg's Jacobsen Brew House in Copenhagen Denmark raises the bar
for brewing, by launching the second brew in its Vintage trilogy. Vintage No. 2
is sold for the price of DKK 2009(more than 250 Euro) a bottle, and only 600
bottles of this exclusive beer are brewed. Vintage No. 2 is one of the world's
most expensive beer, and is created together with the controversial Chilean born
artist Marco Evaristti. Together they are uncompromising in their way to setting
new standards. Vintage No. 1 was launched a year ago and created interest all
over the world.
“With the Vintage trilogy we want to push the boundaries for what a beer can do,
and to challenge the luxury wine segment in the gourmet restaurant market by
utilising our innovation and brewing capabilities”, says Morten Ibsen,
Brewmaster at Jacobsen, who in cooperation with four other brewmasters has
developed the Vintage No. 2.
Vintage No. 2 has, as the only contemporary beer, been matured in J.C.
Jacobsen's original crypt-like cellar from 1847 where it has been stored in
French oak casks for 100 days. The beer has a jet-black colour and espresso-like
foam. And it reveals flavours of vanilla and cocoa/mocha. The aroma is distinct
with hints of tar and ropes, which come from the peat- smoked, Scottish malt,
which has been transported from Scotland solely for this brew. Vintage No. 2 is
perfect pairing for oysters, shellfish, Parma ham and cheese, and if you crave
for something sweet, chocolate and crème brûlée also goes with the beer.
Each Vintage bottle is labelled with a hand stencilled lithographic print made
by the artist Marco Evaristti: “We chose Marco to make the prints as his art is
centred around being uncompromising, innovative and pushing boundaries just like
the Vintage trilogy”, says Morten Ibsen. Marco Evaristti has made five different
prints for the beer each with the elephant as the recurring motive. Only 125
items of each has been made which make the empties real collector's item.
www.carlsberggroup.com
Carlsberg Group
Contacts:
Brewmaster Morten Ibsen +45 22 29 12 04
The Carlsberg Group is one of the leading brewery groups in the world, with a
large portfolio of beer and soft drinks brands. Its flagship brand - Carlsberg
- is one of the fastest growing and best-known beer brands in the world. More
than 45,000 people work for the Carlsberg Group, and its products are sold in
more than 150 markets. In 2008 the Carlsberg Group sold more than 120 million
hectolitres of beer, which is about 100 million bottles of beer a day. Find out
more at www.carlsberggroup.com.
