-- Only 12% of 2D customers object to 3D glasses for video games. Blu-ray movies fall in-between with 16% glasses objection, and this climbs to almost 30% for 3D broadcast television. S-3D customers have just a 3% objection level for video games, 4% for Blu-ray, and 12% for broadcast television. -- 65% of 2D respondents find 3D "intriguing," 27% say 3D is "must have" technology, less than 4% think 3D is "tacky," and just over 5% think it "sounds uncomfortable." -- 93% of 2D customers and 99% of S-3D gamers want developers to officially support true 3D in their video games.According to U-DECIDE, 3D cinema in the theater is not the driver for the above results. "I'm sure modern 3D cinema helps, but the driving influence is the viral discussion of 3D in the home. While the personal experience of consumer 3D technologies is what finalizes the positive opinions for some, the majority of customers are positive even before the 3D solutions are tried," explained Neil Schneider, President & CEO of Meant to be Seen. The U-DECIDE Initiative Report features:
-- 75+ pages of data -- Almost 60 graphs and charts -- Valuable information about both traditional 2D and experienced stereoscopic 3D consumers -- Demand for 3D according to content type -- Analysis of pricing viability for leading S-3D products and product categories according to customers -- Brand awareness and penetration of leading S-3D products -- The impact of the modern economy on consumer opinion and expected buying patterns -- Analysis of 3D cinema in the theater and home -- Analysis of 3D gaming -- Much, much more"iZ3D Inc. is proud to support MTBS's U-DECIDE report. It's a gold mine of information and statistics catalogued in a logical format with at-a-glance comprehensible charts. With the level of provided detail the report will prove to be a useful tool for hardware, software and content companies that participate in the electronic games industry with special interest in the rapidly accelerating growth of 3D games and 3D entertainment." -- Tom Striegler, CEO of iZ3D Inc. Committed MTBS partners and qualified game developers who accept complementary MTBS Certification can get the report for free. There will be a 5% discount to MTBS members (free registration), and interested parties can email udecide@mtbs3D.com for more information on the report's contents and pricing. Meant to be Seen (mtbs3D.com) is made possible by unrestricted education grants from iZ3D LLC and TDVision Corp. Non-proprietary in nature, MTBS welcomes additional industry involvement to help grow the popularity and effective use of consumer stereoscopic 3D technologies. For more information, visit http://www.mtbs3D.com/udecide.shtml. Visitors will get detailed information about the study's findings, methodology, sample data, the table of contents, and much more. This release represents a small sampling of what was learned.
Contact Information: Carol Warren, Principal Antarra Communications Tel. 714-891-3660 Email cwarren@antarra.com