Artificial Life is Bringing BMW Sauber F1 Team to the iPhone

LOS ANGELES and HONG KONG, March 4, 2009 (GLOBE NEWSWIRE) -- Artificial Life,
Inc. (OTCBB:ALIF) (www.artificial-life.com) today announced another exclusive
global agreement with BMW AG to produce a BMW Sauber F1 Team racing car title
for the iPhone and iPod touch. This is the second collaboration between BMW and
Artificial Life and follows the first iPhone title, "BMW Z4 - An Expression of
Joy." 

The upcoming title will feature the new BMW Sauber F1.09 race car in
exquisitely crafted high quality 3D graphics and animations. In the game,
players take on the role of a BMW Sauber F1 Team driver to form a team with
avatars of the famous professional drivers Robert Kubica and Nick Heidfeld
racing against other virtual teams. Races will take place on a wide variety of
locations modeled after real race tracks around the world. 

To simulate an authentic racing experience, Artificial Life's production team
will take some key details of car racing into consideration. Factors such as
weather, physics and momentum will have an effect on the car's performance.
Realistic dynamic sound effects officially pre-recorded of real BMW race cars
will be featured in the game. With the support of the touch screen and
accelerometer features of the iPhone, the multi-control game-play will allow
for an exciting, virtual, racing experience which will put the players' pro
driving skills to the test. 

The game is tentatively scheduled for release in July 2009 pending approval.

"Based on the great experiences with Artificial Life while developing the 'BMW
Z4 - An Expression of Joy' title, we are very excited to take the next step
together now. Like the brand new BMW Z4 Roadster, the BMW Sauber F1 Team
guarantees unique adventures, based on the combination of excellent and banner
product substance and a highly emotional captivation through the BMW brand,"
said Uwe Dreher, Head of BMW Motorsport Marketing. 

"We are very pleased to work with BMW AG again on yet another exciting title.
Sports and racing are interesting mobile market segments for both business and
consumer applications on the iPhone. We will continue to explore further
opportunities to enrich our iPhone portfolio with premium branded
applications," said Eberhard Schoneburg, CEO of Artificial Life, Inc. 

(iPod is a trademark of Apple Inc., registered in the U.S. and other countries.
iPhone is a trademark of Apple Inc.) 

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered
in Los Angeles, with its production center in Hong Kong and additional offices
in Berlin (EMEA headquarters) and Tokyo. As a leading, full-service provider of
mobile broadband 3G technology, mobile participation TV, mobile gaming, content
and business applications, Artificial Life provides 2D and 3D multi- and
single- player rich-media applications for 3G, 3.5G and 4G network-enabled
mobile phones. Recognized internationally for outstanding content quality and
technology, Artificial Life transcends traditional modes of mobile
communications and interactive gaming. For more information, please visit
www.artificial-life.com or the company's m-commerce portal at www.botme.com. 

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such forward-looking statements
include, without limitation, statements regarding our future results of
operations, financial condition and business prospects. In some cases, you can
identify forward-looking statements by terminology such as "may," "will,"
"should," "expect," "intend," "plan," "anticipate," "believe," "estimate,"
"predict," "potential," "continue" or the negative of these terms or other
comparable terminology. Although such statements are based on our own
information and information from other sources we believe to be reliable, you
should not place undue reliance on them. These statements involve risks and
uncertainties, and actual market trends or our actual results of operations,
financial condition or business prospects may differ materially from those
expressed or implied in these forward-looking statements for a variety of
reasons. Potential risks and uncertainties include, but are not limited to, our
ability to obtain additional funding to operate and grow our business; the
unproven potential of our mobile gaming business model; changing consumer
preferences and uncertainty of market acceptance of our products; timely
adoption and availability of 3G mobile technology; market acceptance for use of
mobile handheld devices to play the interactive games; unpredictable mobile
game development schedules; our reliance on a relatively small number of
brands; our ability to license brands from others; our dependence upon
resellers and telecommunication carriers and operators to distribute our
products; our ability to successfully develop, introduce, and sell new or
enhanced products in a timely manner; and the timing of new product
announcements or introductions by us or by our competitors. For additional
discussion of these risks and uncertainties and other factors, please see the
documents we file from time to time with the Securities and Exchange
Commission, including our Annual Report on Form 10-KSB filed on February 9,
2009. We assume no obligation to update any forward-looking statements, which
apply only as of the date of this press release. 

CONTACT:  Artificial Life, Inc.
          IR Contact:
          Annie Lau
          (+852) 3102 2800
          ir@artificial-life.com