DEERFIELD BEACH, Fla., March 9, 2009 (GLOBE NEWSWIRE) -- Boca Java, Inc., a leading retailer of fresh-roasted gourmet coffee, announced today the launch of their line to the hospitality industry.
The company, previously an online-only specialty coffee retailer, has extended their offering to the hospitality industry, based on the growing popularity of exceptionally fresh ingredients in contemporary cuisine. The company also deems the venture as a hospitality "education initiative," with the goal of enlightening the industry on the importance of fresh-roasted coffee.
A little-known fact, coffee, which is a fruit, is at its peak within 10 days of being roasted. The best chefs understand the importance of fresh ingredients and recognize that coffee is often an afterthought, choosing commercial vendors that provide lackluster, and often stale, coffee. Boca Java is able to roast and ship their coffee within 2-3 days, so its hospitality customers can order quickly and conveniently to serve exquisitely fresh coffee with their unique fare.
"The hospitality industry has been very enthusiastic since we branched out and began showing them how they can improve patron experience by serving fantastic coffee," said Kevin Holbrook, President, Boca Java, Inc. "We offer tours of our facility to people in the industry, so they can speak with our roastmaster and experience the roasting process firsthand. It is a very impressive operation, and the minute they walk in and smell the roasting beans, they know there is a difference. We have been focusing on the South Florida market recently, but we are now expanding beyond this geographic area, so we can deliver coffee to customers nationwide when it's at the pinnacle of freshness. That has always been our guiding principle. It is the perfect beginning or finish to any dining experience, helping to leave the lasting impression of a delicious meal and attention to every detail."
The family of Boca Java hospitality customers includes prestigious hotels such as the Riverside Hotel in Fort Lauderdale, Florida, and the Bellasera Hotel in Naples, Florida. Boca Java is currently served at the MoQuila Grill in Boca Raton, Florida, and at Creme Brulee gourmet bakery in Coral Springs, Florida, to name a few. For information about the company's hospitality service, visit www.bocajava.net.
About Boca Java
Since its inception in 2002, Florida-based Boca Java, Inc. has grown into a premier provider of artisan roasted coffee. The company selects all of its handpicked beans from the top 2% of Arabica beans available from renowned growers worldwide, and has fine-tuned its technique of small-batch roasting to ensure quality and consistency across all of its offering. Its traditional, hands-on Roastmasters craft fresher, higher-quality coffee than most specialty coffee retailers are able to deliver. Boca Java also carries a full line of handpicked teas, gourmet food, brewing accessories, and gifts.