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Salon City's Steven Casciola Interviews Orlando Pita, NYC's Celebrity Beautymaker and Stylist to the Stars
| Source: Salon City, Inc.
BEVERLY HILLS, CA--(Marketwire - March 11, 2009) - Ewire -- Salon City, Inc. (OTCBB : SALN )
announced that Steven Casciola, co-founder of Salon City, Inc. interviewed
Orlando Pita, New York City's celebrity hairdresser, for Salon City's
Beautymaker magazine.
Born in Cuba, Pita began working as a hairstylist in the fashion industry
in the early 1980s. He cut and styled the famous and beautiful for
magazines like Vogue, W, and Harper's Bazaar, but his reputation was really
made on the runway, thanks to his sculpted styles for Versace, Christian
Dior, Dolce & Gabbana, Valentino, Michael Kors, and Narciso Rodriguez. In
January 2005, Pita opened his own salon in the meatpacking district, naming
it after his nickname, Orlo.
At $800, a haircut by Pita was once the city's most expensive, topping
Sally Hershberger's notoriously pricey cut by $200; it comes with a
15-minute head massage, too, in case you're wondering (Hershberger has
since matched Pita). Despite Pita's hefty prices, he still boasts a
months-long waiting list. Naturally, Pita's boldfaced clients don't have to
worry about
waiting -- or paying -- for their cuts. His celeb client list includes
Madonna, Gwyneth Paltrow, Julianne Moore, Julia Roberts, Jennifer Connelly,
and Naomi Campbell.
Steven Casciola, known for his high-profile interviews of top business
people, artists, celebrities and visionaries, asked Pita what drives him
everyday to create such alluring hairstyles and his signature product
collection, "I have a passion for beauty -- and not just in the physical
sense. We can find beauty in many things: in nature or anything. One can
find it in a garment or in a beautiful painting. Beauty attracts and I am
attracted to it."
Pita was asked about the runway professionals he meets, "Beauty on the
outside is not enough. I work with models. I learned a lot from seeing
them work. It's okay to be beautiful, but some of these girls that are
really, really beautiful have really bad attitudes and aren't that
beautiful anymore."
As for favorite looks in hair, Pita explained, "I don't really have any
because I feel that hair is very individual. If you trap yourself, like
just liking one kind of look, you can't give it to everybody because it's
not going to work on everybody -- so you're defeating your business. You're
also defeating your craft. So, no, I don't want to stick to one shape. I
will say that I do like hair that doesn't look like you've just had it
cut."
When asked by Casciola if true beauty is revealed in a person's
countenance, he answered, "Sure, of course. Sometimes people aren't
exactly a perfect beauty, but their personality is so wonderful and so
captivating that you think this person is beautiful. This is the key to
what beautymakers strive to unveil in others; their real, timeless beauty."
Orlando Pita's complete interview appears in Salon City Network News, a
mobile, online and email edition of Salon City and Beautymaker magazines
that goes out monthly to over 100,000 conscious consumers, media, salon
professionals and influential online members. Look for more news on Orlando
Pita and his Styling Collection in upcoming print issues of Beautymaker and
Salon City magazine.
Interested parties may receive Salon City's Network News by emailing
info@saloncity.com or clicking on the link:
http://visitor.constantcontact.com/email.jsp?m=1102009606491
ABOUT SALON CITY, INC.
Salon City, Inc., is an emerging media company, lifestyle brand and
independent marketing network for products, distribution and services.
Salon City was the first to brand the genre, 'Beauty Entertainment.' It
publishes its flagship consumer publication, Salon City magazine, and
produces the award-winning web show, Hollywood CeleBeauty, online media,
licensed events and awards shows.
Certain information contained in these materials is "forward-looking"
information, such as projections, estimates, or statements of intentions,
expectations or plans. Results may differ materially from the results
contemplated in such forward-looking information.