BIGresearch: Over 90% Say Economic Crisis Will Impact Lifestyle Over Next Five Years

COLUMBUS, OH--(Marketwire - March 17, 2009) - In a sign of the times, 90.7% of consumers say the current economic crisis will impact their lifestyle in some fashion over the next five years, according to the March 2009 Consumer Intentions & Actions (CIA) Survey from BIGresearch (http://www.bigresearch.com).

Considering each purchase more carefully (55.2%) tops the list of ways the crisis will impact lifestyle among adults 18+, followed by being more price conscious when buying food and clothing (50.7%) and trying to stick to a budget (48.1%).

Do you think the current economic crisis will impact your lifestyle over the next 5 years in any of the following ways?

                                                Adults 18+
I will consider each purchase more carefully    55.2%
I will be more price conscious when buying      50.7%
clothing and food
I will try to stick to a budget                 48.1%
I will spend less dining out                    46.3%
I will not incur a large credit card debt       43.4%
I will spend less on entertainment (movies,     39.2%
concerts, nightclubs, sporting events, etc.)
I will save more of what I earn                 36.3%
I will be more conservative when buying a car   30.1%
I will pay off my credit card each month        29.0%
I will not run up home equity debt              28.1%
I will take more practical vacations            23.3%

Source: BIGresearch, CIA-Mar 09

Further, 49.7% of consumers say the economy will rebound to what it was prior to the current financial situation, 21.9% say it won't, while 28.4% aren't sure.

"Although half of Americans think the economy will bounce back to pre-recession levels, financial troubles have obviously impacted the American consumer psyche," said Gary Drenik, President & CEO of BIGresearch. "Marketers will need to understand that this 'new' consumer is one that focuses more on needs over wants, purchase price and an increased level of personal savings."

For additional complimentary data (including gender, income, ages and census region): http://info.bigresearch.com/.

About BIGresearch

BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive and media. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents. More information is available at http://www.bigresearch.com

Contact Information: Chrissy Wissinger BIGresearch 450 West Wilson Bridge Road Suite 370 Worthington, Ohio 43085 (614) 846-0146