Oneida Unveils New Design Driven Tableware Ranges That are Emotionally Resonant and Enduring

NEW YORK, March 19, 2009 (GLOBE NEWSWIRE) -- Oneida, a global leader in
designing the dining experience, continues the brand's devotion to design and
quality. Flatware and Dinnerware introductions this spring blend form with
contour and color with fashion, defining timeless styles that resonate with
today's consumer. 

This spring at the International Home and Housewares Show, March 22-24, Oneida
will be showcasing its new, and current housewares flatware offerings. "We link
the consumers' sense of style to three intuitive design categories, modern,
classic, and decorative," said Paul Gebhardt, global head of Oneida's design
team. "Drawing inspiration from architecture, the culinary arts, nature, and
popular culture, our designers capture the imagination of the consumer by
connecting with her lifestyle," said Gebhardt. 

Oneida also leverages design to build its housewares dinnerware business. "We
frame our dinnerware business into three essential categories: solid color,
fashion design, and whiteware," said Tim Shine, President of Oneida's consumer
division. "We continue to build the Culinaria line of solid color dinnerware
with new table items and bake and serve. Our fashion dinnerware introductions
this spring are on trend and exciting, and whiteware draws inspiration from
casual lifestyles as well as the influence of the professional chef," said
Shine. 

At this year's show, Oneida is highlighting flatware and dinnerware
introductions that embody the brand's devotion to its consumer: 

Housewares Flatware

 * Ensemble: Soft and curvaceous, Ensemble blends clean, modern,
   flowing surfaces with timeless shape.  Complementing today's casual
   lifestyle, this design brings elegance to a youthful tabletop.
 * Physique: A transitional pattern that blends classic and modern,
   Physique's shape is clean and toned, and connects with both classic
   and modern lifestyles.
 * Slide: Smooth and fluid, Slide is pure form.  It adds drama to its
   rounded two-tone handle with a dramatic plunging transition.
 * Optimus: Optimus is a true classic shape.  From its jewel like
   detail at the bowl, the handle flares outward dramatically to form
   a clean trumpet shape.

Dinnerware

The essence of color, texture, form, and decoration are translated within the
Oneida dinnerware introductions. 

 * Waldon: Nature holds the key to Waldon's aesthetic with intellectual
   cognitive and even spiritual vision.  Modern and stylized this
   design evolves nature's artistic diversity.
 * Adriatic: Soft liquid blue, Adriatic features a textural glaze that
   gradually dissolves into softer tones of blue.  Unique shapes
   define this organic line.
 * Windance: Eclectic and illustrative, Windance values nature,
   sustainability, and subtle effect.

About Oneida

Incorporated in 1880, Oneida Ltd. is one of the world's largest design,
sourcing and distribution companies for stainless steel and silver-plated
flatware for both the consumer and foodservice industries. In North America, it
is the largest supplier of dinnerware to the foodservice industry. Oneida sells
under a number of well recognized brands and trademarks; (R)ONEIDA,
(R)SANT'ANDREA, (R)WATERFORD, (R)WEDGWOOD, (R)SCHONWALD, (R)NORITAKE,
(R)JUILLIARD, (R)MICHELANGELO, (R)EASTON, (R)WM. A. ROGERS, (R)COMMUNITY,
(R)DELCO, and (R)REGO. Additional information about Oneida can be found at
www.oneida.com. 

CONTACT:  Oneida Ltd.
          Andrew G. Church, Chief Operating & Financial Officer
          315-361-3718