Embargo: 07:01am Thursday 19 March 2009 PRUDENTIAL PLC - TIDJANE THIAM TO SUCCEED MARK TUCKER AS GROUP CHIEF EXECUTIVE ON 1 OCTOBER 2009 Prudential plc announces that Mark Tucker has informed the Board that he intends to step down as Group Chief Executive on 30 September 2009 after four and a half years. The Board is very sorry to lose Mark, but understands and respects his decision. The Board is pleased to announce that Tidjane Thiam, Chief Financial Officer, will succeed Mark Tucker as Group Chief Executive with effect from 1st October 2009. In his 25 years at Prudential, Mark Tucker has worked across the business in the UK, US and Asia. He was Chief Executive of Prudential Corporation Asia and established Prudential as the leading international life company in the region. Mark was appointed Group Chief Executive in May 2005. Over this time the compound annual growth rate in EEV has been 21 per cent and IFRS profits of 14 per cent. Under Mark's leadership, the business has taken maximum advantage of the opportunities for profitable growth arising from its advantaged geographical diversification, and as a result 65 per cent of earnings now come from outside of the UK. Tidjane Thiam joined Prudential in March 2008 from Aviva PLC, where he was an Executive Director and CEO of Aviva Europe. Tidjane worked for six years in core leadership roles including as Group Strategy and Development Director. A French national, Tidjane began his professional career with McKinsey & Company, working in both Paris and London, from 1986 to 1994, serving insurance companies and banks. Between 1994 and 1998, Tidjane returned to his birth place, the Ivory Coast, as the Chief Executive Officer of the National Bureau for Technical Studies and Development, reporting directly to the President and Prime Minister. He was then appointed as Minister of Planning and Development and left the country after the December 1999 military coup. He was elected as a partner of McKinsey & Company in 2000, where he worked until joining Aviva in 2002. Commenting, Harvey McGrath, Prudential plc Chairman, said: "Mark has made an outstanding contribution and has led the transformation of Prudential into the strongest, and best focused, company in the sector with a diversified international presence in advantaged regions and markets. He is a world-class leader and we are very grateful to have had his leadership, vision, drive and commitment. We are truly sorry to see him go, but fully respect his decision. As a Board, we maintain a continuous focus on succession planning and have one of the strongest management teams in the industry. I am therefore delighted to announce that Tidjane Thiam will succeed Mark on 1st October 2009. Tidjane is ideally equipped to succeed Mark, given his global experience, knowledge of the sector and his outstanding leadership qualities. We are delighted to have such an outstanding and proven successor in Tidjane." Commenting, Mark Tucker said: "Choosing to leave Prudential has been one of the hardest decisions of my life. When I was appointed Group Chief Executive here, I set myself a number of key deliverables - namely establishing a clear and readily understood strategy that would deliver sustainable growth, improving the overall quality of our business through selective disposals, building the best executive team in the industry, driving continually improving performance and ensuring that world class leadership succession was in place. I believe that I have delivered on what I set out to do and that the time is now right to hand over to a successor to continue the work. I am deeply proud of what the team here at Prudential has delivered and believe that we have in place very firm foundations for the next phase of Prudential's growth. I am excited by the quality of my successor, Tidjane, who I know will do an outstanding job." Commenting, Tidjane Thiam, Chief Financial Officer, said: "I am delighted at this opportunity. Prudential is an outstanding organisation, with a proud history and an exciting future. I look forward to taking over from Mark on 1st October. Mark is an outstanding Chief Executive, who has transformed Prudential into a strategically focused, efficient and very strongly capitalised business. It will be a privilege to work with the Executive team to lead Prudential into its next stage of development. In the meantime, I remain absolutely focused in supporting Mark and ensuring delivery on our financial commitments." ENDS Enquiries: Media Investors/Analysts Stephen Whitehead 020 7548 3537 James Matthews 020 7548 3561 Edward Brewster 020 7548 3719 Notes to Editors: Biographical details of Harvey McGrath, Mark Tucker and Tidjane Thiam can be found online at: http://www.prudential.co.uk/prudential-plc/aboutpru/ourpeople/ourboard/ Photographs of Harvey McGrath, Mark Tucker and Tidjane Thiam can be found online at: http://www.newscast.co.uk/index.jsp About Prudential plc Prudential plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 160 years and has GBP249 billion in assets under management (as at 31 December 2008). 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