What: GenArts at NAB 2009
When: April 20-23, 2009
Where: Booth No. SL2209
Las Vegas Convention Center
Las Vegas
GenArts Sapphire has become a mission-critical tool for artists and editors
because of its perfect blend of unmatched image quality, a unique organic
look and productivity-driving ease of use. Sapphire has been used to create
some of the most exciting and lifelike visual effects in commercials,
television shows and blockbuster movies such as the "Star Wars" prequels,
"Titanic," "Indiana Jones and the Kingdom of the Crystal Skull," the
"Pirates of the Caribbean" and "Lord of the Rings" trilogies, "Spider-Man,"
"X-Men," "The Matrix," "Lost" and "CSI." Sapphire has the distinction of
having been a key component of an Academy Award-nominated film for the past
12 consecutive years, including 2009 nominee "Iron Man" and Oscar winner
"The Curious Case of Benjamin Button."
GenArts Monsters and GenArts Raptors (the key components of GenArts' recent
acquisition of SpeedSix, Ltd.) will make their respective debuts at NAB
2009. The Monsters heritage is long and illustrious with effects from the
suite being used in countless movies, commercials and television shows such
as the "Dr. Who" and "Ice Age" series. Ideally suited to the artist or
editor whose visual effects projects afford more detailed, meticulous
control of a broad range of effect parameters, every Monsters effect has
full color depth and 64-bit processing for advanced imaging at any
resolution from SD to Imax, ensuring perfect quality on every frame.
Monsters includes a wide range of effects such as phenomena synthesis
simulators, image tools, wipes, warps, blurs, as well as many unique and
unusual effects not found anywhere else.
With a focus squarely on the creativity side of projects, Raptors is the
perfect complement to Sapphire and Monsters. A new suite of plug-ins,
Raptors provides tools designed for the intricate control of complex
operations such as shot retiming, lens flares, shot distortion matching,
fire, organic fluid effects and automatic trail generation. Raptors marries
unprecedented control with uncompromising quality to enable artists and
editors to continually push the boundaries of innovation and imagination.
About GenArts
GenArts, Inc. is the premier provider of specialized digital visual effects
software tools for the film, broadcast and video industries. The GenArts
Sapphire, Monsters and Raptors family equip digital artists with a
collection of state-of-the-art image processing and synthesis effects such
as glows, light rays, lens flares, lightning, film damage, fire and fluid
effects. The effects seamlessly integrate as software plug-ins into leading
editing and compositing systems from Adobe, Apple, Avid, Autodesk,
Assimilate, Eyeon, FilmLight, The Foundry, Quantel and SGO. The company was
founded in 1996 in Cambridge, Mass. www.genarts.com.
Contact Information: For additional information, please contact: Nicole Panas GenArts, Inc. T: 617-492-2888 E: Michael Lindenberger BOCA Communications T: 415-738-7718 ext. 2 E: