Contact Information: For More Information Kasey Fleisher or Jason Throckmorton LaunchSquad Phone: 415-625-8555 Email: brightroll (at) launchsquad.com
BrightRoll Launches Million Dollar Video Page, First 'Ads Only' Video Site
New Web Page a Glimpse Into the 'Future of Online Video Advertising'
| Source: BrightRoll
SAN FRANCISCO, CA--(Marketwire - April 1, 2009) - BrightRoll, the world's largest
branded video advertising network, today announced the release of the Million Dollar Video
Page. The page, which showcases 100 video advertisements in a 1,000
pixel wide "3D video wall," represents a new era of content-free inventory
for media buyers looking to get the most out of their online video
advertising spend.
"The search for an innovative, scalable and high impact video advertising
experience is officially over," said Tod Sacerdoti, BrightRoll's CEO. "The
Million Dollar Video Page is the Super Bowl of online video advertising --
the ads are the entertainment -- and in an era of media saturation, people
are hungry for pure advertising. While our core business continues to see
strong growth, we believe this new format represents a strong and
unexpected growth area for our business."
Each video advertisement on the site can be purchased for $10,000, a
pricing model that removes the complexity from the media buying process and
lets busy advertisers be part of the hottest new trend in the space.
Advertisers using the beta version of the site reported boosted brand image
and recall, likely due to the fact that their advertisements are away from
the typical clutter of publisher content that plagues online campaigns. In
addition, viewers can easily skip from one advertisement to another by
mousing over boxes, giving the feel of being in a virtual advertisement
world.
BrightRoll drew its inspiration for the Million Dollar Video Page from Alex
Tew, the revolutionary
online advertising guru. As the pioneer of the pay-per-pixel model, Tew
introduced the idea of a streamlined, all-in-one-place advertising site.
BrightRoll's Million Dollar Video Page builds on the concept by putting the
pixels to use for online video, giving advertisers even more value for
their per-pixel spend.
About BrightRoll
BrightRoll is the world's largest and most trusted video advertising
network, having served billions of advertisements since it was founded.
BrightRoll helps major brands and agencies execute "smart video ad
campaigns" across the industry's leading publishers, including
three-fourths of the top 100 online media properties in the United States.
BrightRoll's proprietary campaign execution, inventory management and
advertising delivery technology provide brands and agencies with the reach,
frequency and scalability needed to achieve their campaign goals.
BrightRoll is a privately held, venture-backed company and is headquartered
in San Francisco, California. BrightRoll offers its service at
www.brightroll.com.