BOSTON, MA--(Marketwire - April 2, 2009) - Aberdeen, a Harte-Hanks Company (
NYSE:
HHS),
announced today its top performing
vendor rankings research in its AXIS™ Report for
Mobile Field Service. The research showcases which
vendors enabled client success based on the value delivered and the ability
of the vendor to support and service its clientele. According to Peter
Ostrow, VP Aberdeen AXIS, "The 43-page vendor assessment is based on two
key dimensions: first, Aberdeen aggregated Best-in-Class performance of
companies in the target marketplace based on 2318 primary surveys conducted
typically over the past twelve months; and second, Aberdeen conducts a
vendor readiness assessment which includes evaluation of responses to a
standardized vendor questionnaire, analyst briefings, public records and
customer interviews."
The AXIS Report on Mobile Field Service is authored by Sumair Dutta, Senior
Research Analyst, Aberdeen, who finds that effective mobile field
service-related processes and solutions are paramount to the performance of
service organizations, and these tools have become more important given the
uncertain economy and rising cost pressures. "Outstanding mobile field
service is more than just the acquisition of mobile devices," Dutta
explains. "It involves a strategic understanding of current service
processes and the organizational capabilities that are required to support
improved automated methodologies." According to Dutta's findings after
evaluating 25
Mobile Field Service
vendors, the solution providers offering the best combined Value
Delivered and Market Readiness scores include ClickSoftware, Astea, Antenna
Software and Dexterra.
Aberdeen President Stephen Gold reports that AXIS was developed in response
to requests from Aberdeen's 2.5+ million business readers spanning 40
countries, including representation from 90% of the Fortune 1000.
"Aberdeen's mission is clear as we take yet another step to educate
businesses to action by providing them with relevant and timely information
to make more informed decisions, understand best practices, and maximize
their ability to gain competitive ground," according to Gold. "With AXIS,
Aberdeen provides a competitive intelligence perspective that allows
organizations to understand their peer's experience with various service
and product providers, and to determine which are best positioned to help
them achieve their goals."
According to Lauren McCollem, Director of Marketing for Dimensional
Insight, "The approach that Aberdeen has taken here is truly unique and
exceptionally valuable to the marketplace." With this new research in
hand, technology solution providers will be able to refresh their product
roadmaps to reflect market successes and business user demands, and educate
their market on how solutions impact customers' business results.
For more information on the Aberdeen AXIS™, please visit:
http://axis.aberdeen.com or contact
axis@aberdeen.com.
About Aberdeen Group
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having benchmarked more than 30,000 companies in the
past two years, Aberdeen is uniquely positioned to educate users to action:
driving market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Peter Ostrow
Aberdeen Harte-Hanks
(617) 854-5373
peter.ostrow@aberdeen.com