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Next New Networks Names Denise Garcia Head of Advertising Sales
Online Ad Expert to Lead All Advertising Initiatives and Develop New Models for Marketers to Connect With Online TV Audiences
| Source: Next New Networks
NEW YORK, NY--(Marketwire - April 6, 2009) - Next
New Networks, the leading online television company, today announced
that Denise Garcia has joined its executive sales team as senior vice
president of sales where she will be leading the sales, advertising
solutions and ad operations teams and advancing Next New Networks'
integrated advertising offerings.
Garcia brings extensive advertising, new media and market research
experience to Next New
Networks, joining from video advertising network Vibrant Media where
she was senior vice president of corporate strategy and research. Prior to
Vibrant Media, Garcia served as vice president, Internet equity research at
AG Edwards & Sons and Internet analyst at W.R. Hambrecht + Co.
Additionally, she specialized in researching advertising innovations and
trends as vice president of advertising and media with renowned research
firm Gartner Inc.
Before joining Gartner, Garcia developed advertising and sales strategies
for International Data Group (IDG) and CMP Media's print and online media
properties. She also launched Industry Standard magazine as the
publication's first online advertising salesperson and launched Red Herring
magazine as part of the print advertising sales team.
"Next New Networks is a true innovator in the online media industry and
Denise will be a tremendous creative asset in working with and attracting
top brands," said Lance Podell, CEO of Next New Networks. "As more and
more advertisers capitalize on the enormous opportunities present in online
video, Denise's extensive experience and strategic know-how will lead our
sales team in approaching the evolving video advertising market through a
fresh, innovative lens."
"This is an extraordinary opportunity to work with an exceptional team to
break new ground in innovative and authentic advertising concepts and
deliver new levels of online video audience engagement to our advertisers,"
said Garcia, SVP sales at Next New Networks. "Online video is the most
interesting, rapidly evolving and promising facet of the online ad market.
Next New Networks is creating remarkable original content and making
powerful connections with the most sought-after consumer audiences on the
Internet, opening up wonderfully innovative new ways for brands to market
online."
Since the beginning of 2009 Next
New Networks has launched new networks $99 Music Videos and Barely Digital and signed on top
advertisers including Warner Bros. and Verizon FiOS. The company has seen
over 200 percent growth in viewer audiences since 2007 with over 300
million views as of the end of 2008.
About Next New Networks
Next New Networks is TV for the Internet. As the leading independent
producer of online television networks Next New Networks creates, packages,
brands, markets and syndicates some of the Web's most popular regularly
scheduled and episodic programming. Since its inception in March 2007, the
company has launched sixteen networks, and its programming has been viewed
more than 400 million times.
Hit programming from Next New Networks includes Channel Frederator (home of
the popular series "Nite Fite"), Barely Political (the creators of Obama
Girl), $99 Music Videos (home to the Web's first original music videos
network), TMI Weekly (co-hosted by Web celeb Julia Allison), daily auto
news network Fast Lane Daily, DIY filmmaker network Indy Mogul, lifestyle
network ThreadBanger, tech comedy network Barely Digital and your one-stop
showcase of the cutest pets across the globe, Ultra Kawaii. The company,
headquartered in New York, is privately owned, with investors including
Spark Capital, Goldman Sachs and Velocity Interactive. For more
information, please visit www.nextnewnetworks.com.