Omni-ID Adds SATO as Strategic Partner to Create a Certified Omni-ID On Demand Solution

Leading RFID Printer Manufacturer With Strong Asian Presence Provides Added Flexibility to Breakthrough Deployment Solution


FOSTER CITY, CA--(Marketwire - April 7, 2009) -


  • Omni-ID, a leading innovator in passive ultra high frequency (UHF) radio frequency identification (RFID) technology, today announces it has partnered with leading RFID printer manufacturer SATO to offer a certified Omni-ID On Demand™ solution. SATO has established a strong presence in the RFID market segment worldwide, and the partnership will especially leverage SATO's network in Asia so both companies complement each other in terms of product offering, client base and geographical reach. This is further proof of Omni-ID's commitment to the Asian market and validation that its technology is providing real business benefits to customers in the region.

  • Omni-ID On Demand offers customers the unique ability to print and commission mount-on-metal RFID tags on-site to dramatically simplify RFID systems integration. Efficiency and accuracy in the RFID tagging process on-site are key to large-scale RFID deployments and RFID systems integration. The partnership with SATO enhances the benefits of this deployment solution by providing the customers a certified printing vendor that meets Omni-ID's standards of technological excellence and ease of use.

  • With Omni-ID On Demand, the entire deployment process can be done on-site, whenever the customer is ready to tag the asset -- giving the customer complete control and flexibility. Omni-ID On Demand is best suited for larger deployments where enterprises with internal competency in RFID technology desire this level of control and project flexibility. By putting the control in the hands of the customer, Omni-ID reduces the complexity of RFID deployments and removes a key barrier to RFID adoption.

  • Omni-ID On Demand allows Omni-ID partners to offer a two-component Omni-ID product, which is easily assembled to create a high performance Omni-ID tag. The two-component approach allows customers to print, encode and deploy the Omni-ID tag on demand. Customers have full control and project flexibility, and are able to incorporate tags when they want, how they want, and where they want. Omni-ID's unique, patent-pending technology enables this revolutionary solution for deployment of rigid RFID tags, and is fully compatible with industry standard EPC Gen2 hardware.

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"RFID users are looking for printers that meet all of their functional requirements without the added complexity that accompanies many RFID implementations. At SATO we have responded to that need by building reliable, easy-to-use and technologically-advanced printers," said Brian Lang, senior manager of SATO International, which oversees business operations outside of Japan. "Omni-ID shares that commitment to innovative technology and to delivering customer experience excellence. Omni-ID On Demand is a perfect example of that pledge and SATO will help to extend the customer flexibility created by this new and unique deployment solution."

"Omni-ID has made a firm commitment in the Asian market to advancing RFID technology through our innovative line of RFID tags and simplifying deployments through the breakthrough Omni-ID On Demand deployment solution," said Tom Pavela, President and CEO of Omni-ID. "In a similar fashion, SATO has established a leadership role in the RFID tagging business by bringing to market RFID printers that meet customer needs and simplify complex deployments. By adding SATO as a vendor option to create a certified Omni-ID On Demand solution, we have ensured customers across the globe will benefit from our seamless deployment solution."

About Omni-ID

Omni-ID is one of the world's leading innovators of passive ultra high frequency (UHF) radio frequency identification (RFID) technology. Through its patent-pending revolutionary technology Omni-ID "cracked the code" to overcome the problems traditionally associated with RFID, enabling a broad range of new applications that improves accuracy and efficiency in asset tracking, logistics and supply chain management. The company's family of versatile RFID tags works reliably in the harshest environments -- including on and off metal and liquids -- and excel in real-world proving grounds, demonstrating their value in today's most challenging business applications. With major offices in Foster City, Calif. and in the UK, Omni-ID's mission is to drive the widespread adoption of RFID technology as the optimal tracking and identification solution. For more information, visit www.Omni-ID.com.

About SATO

SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry and the inventor of the world's first electronic thermal transfer barcode printer. It revolutionized the barcoding industry by introducing the Data Collection System (DCS) & Labeling concept -- a total barcode and labeling solution providing high quality barcode printers, scanners/hand-held terminals, label design software and consumables. SATO is one of the first in the industry to introduce a complete, multi-protocol EPC-compliant, UHF RFID solution.

SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has worldwide offices in the United States, Belgium, France, Germany, Spain, United Kingdom, Poland, Singapore, Malaysia, Australia, New Zealand, Thailand and China. For the fiscal year ended March 31, 2008, it reported revenues of US $767 million. More information about SATO Corporation can be found at www.sato.co.jp/english. For more information about SATO America, visit www.satoamerica.com.

Contact Information: Contact: Chris Iafolla SHIFT Communications (617) 779-1857