NEW YORK, April 9, 2009 (GLOBE NEWSWIRE) -- For the first time, travelers to Holland will be able to use an iPhone or a mobile web browser to explore the city of Amsterdam from the palm of their hand! The Netherlands Board of Tourism and Conventions, dedicated to providing free advice and resources on travel to Holland, announces the launch of the Amsterdam Mobile Guide -- a new, free iPhone application available now in the Apple App Store. Anyone with a mobile web browser can also view the Amsterdam Mobile Guide at http://us.holland.com/mobile.
The Amsterdam Mobile Guide provides iPhone users with striking images and regularly updated information on Amsterdam's most popular attractions, including museums, restaurants and bars, hotels, shopping and much more. Whether a visitor is planning a trip or already in Holland, the Amsterdam Mobile Guide points travelers to "must-sees" in Amsterdam while providing easy ways to contact any of the nearly 200 venues of interest by phone, email or the web, directly from the application. Helpful features such as Google Maps and the GPS "Near Me" function assist travelers in finding their way around Amsterdam in real-time, making it easier than ever to navigate Amsterdam's historic canals and shopping districts.
For new visitors, the Amsterdam Mobile Guide includes thoughtfully designed itineraries specific to an 8-, 48-, or 72-hour trip to Amsterdam. Travelers can create their own itineraries on-the-go by setting personal preferences and choosing from categories like Entertainment, Attractions, Gay and Lesbian, Night Life, Shopping, Restaurants and Architecture to create a unique Amsterdam experience. Users can get more detailed information on all the features of the Amsterdam Mobile Guide at http://us.holland.com/iphone.
"With the launch of the Amsterdam Mobile Guide, the Netherlands Board of Tourism and Conventions is once again connecting travelers to Holland in a progressive and meaningful way," explains Conrad van Tiggelen, Director North America for the Netherlands Board of Tourism and Conventions. "By providing free, current information on Holland through mobile and social media platforms, we are now able to engage with visitors on multiple levels."
In conjunction with the release of the Amsterdam Mobile Guide, the Netherlands Board of Tourism and Conventions invites visitors to ask questions and tap into travel and lifestyle resources via a variety of social media outlets. Follow @VisitHolland on Twitter, become a fan of Holland on Facebook, view and add photos to the SeeHolland Flickr account, listen to music on Visit Holland's Blip.fm page and join Holland on Tumblr to get the latest news on Holland travel tips, events, culture, design, fashion and much more.
In addition to the Netherlands Board of Tourism and Convention's social media pages, visitors to Holland can continue to find a wealth of information at www.holland.com/us.
Note to Editors: Additional images available upon request.
About the Netherlands Board of Tourism and Conventions
The Netherlands Board of Tourism and Conventions is the leading marketing organization for the promotion of leisure and business travel to and within Holland. NBTC has a worldwide network of eleven offices and one representative office abroad, with its head office in Leidschendam, near The Hague. For more information, please visit www.holland.com.
CONTACT: Netherlands Board of Tourism and Conventions, Rosina Shiliwala, PR Director North America, 917-720-1287, RShiliwala@holland.com , www.holland.com/us