Georgia Department of Human Resources Launches New Online Health and Wellness Resource in Eight Counties

Collaboration With Georgia Cardiovascular Health Initiative, Georgia Diabetes Prevention Program and Longitude Health Addresses Cardiovascular Disease, Diabetes and Obesity


ATLANTA, GA--(Marketwire - April 13, 2009) - The Georgia Department of Human Resources (DHR) Division of Public Health (DPH), in association with Longitude Health, announced today an innovative program, MyHealthVillage, to help identify and reduce the major risk factors for chronic conditions. The program will focus on improving cardiovascular health including issues associated with cardiovascular disease, diabetes and obesity.

MyHealthVillage is being introduced throughout the state of Georgia. With funding from the Centers for Disease Control and Prevention (CDC), the program is a holistic approach -- addressing the whole person and the whole population -- and improves health and wellness by recognizing how cardiovascular disease, diabetes and obesity are interrelated and share a common set of modifiable risk factors.

"Georgia faces a high prevalence of cardiovascular disease, diabetes and obesity. When these conditions are combined they reduce our citizens' quality of life, hurt the productivity of our workers and raise healthcare expenses for our employers," said Dr. Sandra Elizabeth Ford, acting director of the Division of Public Health. "This program provides a proven prevention, wellness and disease management service that will help individuals assess and manage their health risk factors including how they eat, exercise and manage tobacco, alcohol and stress. As a result, we hope to see improved health and productivity among participants."

The innovative healthcare program includes:

--  Longitude Health's MyHealthVillage.com Health Assessment - A
    comprehensive health risk assessment questionnaire delivered online or on
    paper.
    
--  Onsite biomedical screening for additional health risk factors.
    
--  One-to-one health guidance on understanding the Health Assessment and
    reducing risk factors with Longitude Health Healthguides, who are trained
    allied health professionals.
    
--  Access to online health tools and workplace-delivered resources
    including proprietary Longitude Health content and the American Heart
    Association's Search Your Heart Curriculum.
    
--  MyHealthVillage.com incentives and communications resources to
    encourage and reward maximum participation in the program as well as
    coordinate with DHR Division of Public Health's promotion activities.
    

Once an employer enrolls in the program, employees and their spouses can participate with no out of pocket cost to either the employer or the participants. The MyHealthVillage program is free to selected worksites through an application process with the DHR Division of Public Health's Office of Health Behaviors (http://health.state.ga.us/programs/healthpromo/index.asp).

"Our mission is to prevent unnecessary death, disease and disability by providing carefully planned and appropriately implemented health promotion, disease prevention and care activities," said B.J. Walker, Commissioner of the Department of Human Resources. "We are excited to be able to provide our citizens with a comprehensive health solution that easily adapts to Georgia's varying communities."

"Over the years, Georgia has been working actively to support worksite wellness and promote healthy behaviors. We are thrilled to be included in this effort and we look forward to introducing Longitude Health's resources," concluded Dr. Jan Swaney, Founder and CMO of Longitude Health.

About DHR

The Georgia Department of Human Resources was created in 1972 by the General Assembly in the Governmental Reorganization Act of 1972. The Act, sponsored by then Governor Jimmy Carter, consolidated the Departments of Public Health, Family and Children Services and other agencies into a comprehensive health and social services agency. DHR touches the lives of all Georgians by providing about 80 programs that ensure their health and welfare.

DHR manages programs that control the spread of disease, enable older people to live at home longer, prevent children from developing lifelong disabilities, protect children from abuse and neglect, provide families with a variety of financial and non-financial supports, train single parents to find and hold jobs, and help people with mental or physical disabilities live and work in their communities.

About Longitude Health, Inc.

Based in New Jersey and with operations in Missouri, Longitude Health (www.longitudehealth.com) is a privately held, investor-backed company offering strategically-minded employers comprehensive web-based, guided health and productivity improvement solutions that make organizations more valuable by improving the health of their people. With its proprietary integrated portal, MyHealthVillage.com, and a holistic approach to population engagement, Longitude Health provides participant incentives as well as integrates with primary care physician oversight, to enable a true, social networking support group. This unique approach creates a new collaborative healthcare model for sustainable life style habits and a demonstrably healthier and more productive organization -- guaranteed. For further information on Longitude Health visit www.longitudehealth.com

Contact Information: Contact: Jackie Abramian BridgeView Marketing (for Longitude Health) Tel: 207-439-0963 Mobile: 617-584-2580 Jackie@bridgeviewmarketing.com Taka L. Wiley, MPA Public Information Officer Georgia Department of Human Resources Office of Communications Office: (404) 657-1385 Fax: (404) 344-5631 tlwiley@dhr.state.ga.us