Contact Information: For more information, contact: Energizer: Jeff Bachmann (314) 727-5700, ext. 102 Sara Miller (314) 727-5700, ext. 105 Jacqueline Burwitz (314) 985-2169 National Geographic: Heather Wyatt (212) 610-5535
Point, Shoot and Win: National Geographic and Energizer Team Up Again for Second Annual "Energizer Ultimate Photo Contest"
| Source: Energizer
ST. LOUIS, MO--(Marketwire - April 16, 2009) - National Geographic magazine has
long-represented the "Ultimate" in photography for professional and amateur
photographers. Now, through the second annual "Energizer Ultimate Photo
Contest," photographers from coast-to-coast will again have the chance
to have their photograph grace the pages of the magazine in an ad for
Energizer® (NYSE : ENR ) Ultimate Lithium batteries. The winner will also
be awarded a trip of a lifetime -- a National Geographic Expedition for two
to the Galapagos Islands.
Beginning today through Tuesday, June 30, aspiring photographers can visit
www.nationalgeographic.com/lithium to enter a photo in one of six thematic
categories: animals/wildlife, nature, travel, people and cultures, weather
and inspiration/Keep Going®. Whether you are a digital photography
novice, a proud picture-taking mom or a long-time photo enthusiast, all
skill levels are encouraged to enter.
"You don't have to be a professional or have professional equipment to take
the perfect photo," said National Geographic
photographer and contest judge Jim Richardson. "I've seen a lot of great
pictures that were taken with perfectly ordinary digital cameras, just
because the photographer happened to be in the right place at the right
moment."
After the entry period closes, Richardson will review all of the entries
and select two finalists in each category. Then, starting on Aug. 14 and
extending through Sept. 15, Americans will be asked to go online and review
each of the Category Finalists and vote for their favorite in each
category. Once the Category Winners are determined, Richardson will help
choose a Grand Prize Winner, who will be announced on or about Oct. 15.
Visitors to the Web site can also take advantage of a number of
"photographer-friendly" features including a list of photo tips developed
by Richardson. They can also submit photography questions to Richardson
who will provide the answers and respond when he is in between travels.
"I really enjoy chatting with other photographers and exchanging tips and
ideas, and this contest is a great opportunity to do just that," said
Richardson. "In fact, I'm kind of an equipment hound, so I love discussing
issues related to the gear and equipment we use. Since I travel around the
world so much people ask about batteries for flash systems and digital
cameras. I always encourage people to keep Energizer® Ultimate
Lithium batteries on hand when shooting and traveling. They last a lot
longer, they're lightweight and they perform well in extreme temperatures.
That's what I need in the field. That's what I recommend."
Energizer® Ultimate Lithium batteries are the
world's longest-lasting AA and AAA batteries in high-tech devices. They
last up to 8x longer in digital cameras and up to 2x longer in flash units
than Energizer® MAX®, the company's flagship alkaline brand, results
may vary with each device. The batteries also last longer in handheld GPS
devices, LED flashlights and handheld games.
With a storage life of 15 years, Energizer® Ultimate Lithium batteries
are 33 percent lighter than ordinary alkaline batteries and perform well in
extreme temperatures from -40 to 140 degrees Fahrenheit (-40 to 60 degrees
Celsius), making them ideal for photographers who are on-the-go.
"Photo buffs have long-relied on our Energizer® Ultimate Lithium
batteries, the world's longest-lasting batteries in high-tech devices,"
said Betsy Laakko, director of household batteries marketing for Energizer.
"That's why it made perfect sense for us to partner again with National
Geographic and bring back the popular 'Energizer Ultimate Photo Contest.'
We had a great response last year with more than 8,100 entries, and we're
hoping for even more this year."
Entry into the "Energizer Ultimate Photo Contest" begins on April 15, 2009,
at 12 a.m. and ends on June 30, 2009, at 11:59 p.m. ET. Photos must be
submitted online. No print or film submissions will be accepted.
Richardson will select the 12 Category Finalists based on the following
criteria: extent to which photo captures the essence of the theme selected
(25 percent), composition (25 percent), clarity and technical quality (25
percent) and creativity (25 percent). Then the American public will vote
for their favorite in each category.
Each of the Category Finalists will receive a prize pack comprised of a 2.0
USB scanner, an assortment of Energizer® Ultimate Lithium batteries and
two books from National Geographic's collection: "Organize Your Digital
Life," which offers step-by-step instructions on how to streamline your
digital assets, and the stunning "The Photographs," which contains the best
of the magazine's award-winning photography.
The 12 photos designated a Category Finalist will be posted online at
nationalgeographic.com/energizer on Aug. 14, and voting for the winning
photo in each category will extend through Sept. 15. The Grand Prize Winner
will be selected by Richardson and the winner will be announced on or about
Oct. 15.
Category Winners will receive the prize package outlined above along with a
framed and signed 16x20 print from Richardson's photography gallery Web
site. The Grand Prize Winner will receive all of the items listed above as
well as a National Geographic Expedition for two to the Galapagos Islands,
accompanied by a National Geographic expert.
About Energizer
Energizer Holdings, Inc. (NYSE : ENR ), www.energizer.com, headquartered in
St. Louis, Missouri, is one of the world's largest manufacturers of primary
batteries, battery-powered devices and flashlights. Energizer, a global
leader in the dynamic business of providing portable power geared toward
the new digital age, offers a full portfolio of products including the
Energizer® MAX® premium alkaline brand; Energizer® Ultimate Lithium;
Energizer® Advanced Lithium and Nickel Metal Hydride (NiMH) Rechargeable
batteries and chargers.
The Energizer® product line also includes specialty batteries for hearing
aids, health and fitness devices, as well as for keyless remote entry
systems, watches and other uses. Through its flashlight and lighting
products unit, Energizer helps bring consumer insight and innovation to
these important household devices. Energizer continues its role as a
technology leader with Energizer® Energi To Go®, portable
battery-powered chargers for cell phones.
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