GenArts' New Monsters Companion Pack Complements Sapphire With 50 Popular Visual Effects

Specially Priced Collection Includes Effects Often Requested by Sapphire Users


CAMBRIDGE, MA--(Marketwire - April 20, 2009) - GenArts Inc., the leading provider of specialized digital visual effects software for the film, television and video industries, announced today its Monsters Companion Pack for Sapphire users. Available immediately to users of Autodesk Systems with at least one Sapphire v4 license, the Monsters Companion Pack augments Sapphire with 50 popular visual effects packaged with unlimited render licenses into a specially priced collection.

Already the most popular suite of visual effects plug-ins available for Autodesk Systems, GenArts Sapphire provides more than 200 mission-critical image processing and synthesis effects. However, Autodesk artists sometimes request additional functionality not found in Sapphire. The Monsters Companion Pack offers a set of these highly sought after visual effects, carefully chosen to significantly enhance the artist's toolbox. These effects include:

--  Particle effects such as Snow and Pixfly that are extremely powerful,
    yet are often easier to use than those built into Autodesk Flame systems
    because they don't require advanced understanding of expressions.
--  Stylistic effects, including a family of TV effects such as HzHold,
    Vroll and CCTV, that offer an incredibly cohesive, easy-to-use yet detailed
    level of control over everyday effects that would otherwise require a
    combination of live-action shot elements, color correction and time-
    consuming compositing to achieve.
--  Warp effects such as Rain, Ripple3D and Puddle3D that provide
    photorealistic looks for natural phenomena that would otherwise require
    live-action shooting to capture. Often, live-action shoots will not capture
    the exact look the director has in mind as it's difficult to control these
    natural phenomena. The Monsters Companion Pack allows detailed, yet
    intuitive control to create the exact look the artist needs.
    

"The TV spark is a well-thought out tool," said Andy Davis of Riot & Method Studios. "It's deep enough to allow enough variation to avoid the canned looks that can plague creatives. Building off the presets, it is immediately intuitive and quickly gets you to that crucial refinement stage while still allowing a surprising amount of control."

"The Monsters Companion Pack is an excellent way to introduce the power of Monsters to Sapphire users," said Steve Bannerman, CMO of GenArts. "These unique effects, when combined with GenArts Sapphire, offer Autodesk artists endless creative possibilities and tremendous improvements in productivity. This promotion is an excellent example of GenArts executing on our vision to deliver unmatched value to our customers."

Pricing and Availability

Aggressively priced at $2,999, the Monsters Companion Pack for Sapphire Users is available immediately to Autodesk users who have purchased or upgraded to at least one v4 Sapphire license. Please visit http://www.genarts.com/monsters-companion.html for more information.

About GenArts

GenArts, Inc. is the premier provider of specialized digital visual effects for the film, broadcast and video industries. The GenArts Sapphire, Monsters and Raptors family equip digital artists with a collection of state-of-the-art image processing and synthesis effects such as: glows, light rays, lens flares, lightning, film damage, fire and fluid effects. The effects seamlessly integrate as software plug-ins into leading editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Eyeon, FilmLight, The Foundry, Quantel and SGO. The company was founded in 1996 in Cambridge, Mass. www.genarts.com.

Contact Information: For Further Information Please Contact: Nicole Panas GenArts Inc. T: 617-492-2888 E: Michael Lindenberger BOCA Communications T: 415-531-1449 E: