Brando Enterprises Appoints Brand Sense Partners as Exclusive Licensing Agency Representing Brando Trust

LOS ANGELES, CA--(Marketwire - April 20, 2009) - Brando Enterprises, the newly-formed operating entity created by the Brando Trust to manage core business interests including Brando licensing activities, preservation and archiving of Brando memorabilia in preparation for future exploitation and film participation interests, has appointed Los Angeles-based Brand Sense Partners to handle all areas of the licensing and merchandising of the Marlon Brando name and likeness. Announcement of the appointment was made by Brando Trustees Mike Medavoy, Larry Dressler and Avra Douglas and Ramez Toubassy, President of Brand Sense Partners.

A leading agency engaged in brand development and licensing representation of an impressive portfolio of entertainment, consumer products and Fortune 500 clients, Brand Sense Partners will develop and implement licensing programs utilizing their team's extensive experience in estate management. The Brand Sense Brando licensing program will be led by Theresa Brown, a personality branding expert who has represented such esteemed estates as Albert Einstein, Steve McQueen, Maria Callas and The Wright Brothers.

Brand Sense will develop the Brando licensing program based upon the Trustee's personal commitment to the Brando family ensuring all commercial opportunities accurately and appropriately reflect Marlon Brando's distinguished legacy, encompassing strategies that will serve to promote the actor's life's work, from his electrifying performances to his civil rights advocacy.

"It is with the utmost honor that we have partnered with the Brando Trust to further Mr. Brando's towering legacy. We have already begun mapping out our strategy to include a multi-tiered program that will ensure his brand stays relevant with current audiences and that future generations will properly understand Mr. Brando's lasting contributions to American consciousness and culture," said Ramez Toubassy. "There are very few personas that have the ability to transcend time, race, gender and geography such as Marlon Brando. We are thrilled to be working with the trustees to ensure his place in history is never forgotten."

"After conducting a thorough review process, we are pleased to announce assigning licensing representation of the Marlon Brando name and likeness to Brand Sense Partners. We appreciated the thoughtfulness and differentiation in their approach to business development with personality-based brands, as well as the agency's focus, dedication and creativity. We look forward to a long and successful association with this outstanding firm," said the Trustees.

For licensing inquiries, please contact Theresa Brown, Senior Director of Business Development at 310-867-7222.

About Brand Sense Partners, LLC

Established in 2001, Brand Sense Partners, LLC (BSP) is a strategic new business development consultancy with an integrated turnkey infrastructure designed to execute the firm's recommendations. BSP fosters growth in new categories of business for its clients by leveraging brand equity and other strategic assets. Clients focus on their core businesses while BSP's team of industry experts develops the strategy through market research and in-depth analysis, negotiates the deals and manages the new lines of business. The BSP approach reduces capital costs, risk and time to market resulting in new, profitable and accelerated growth for its clients. Headquartered in Los Angeles, BSP manages more than 200 partnerships for its Fortune 500 clients with approximately $1.5 Billion in retail sales in the consumer products, media, technology, celebrity and fashion industries. For more information, please visit www.bsp.com.

About The Brando Trust

The Brando Trustees include motion picture producer and former studio executive Mike Medavoy, accountant and business management executive Larry Dressler and Avra Douglas, a close family friend who also served as an executive assistant and creative development executive with the famed actor.

Contact Information: CONTACT: (For Brando Trust) SSA Public Relations Steve Syatt (818) 907-5929 (For Brand Sense Partners) Brand Sense Partners Katie Murphy-Darling (310) 867-7256