Contact Information: Media Contact: Meggan Manson Young & Associates megganm@yapr.com 301-371-6995
Telmetrics Appoints Local Search Industry Veteran Bill Dinan New President
Board of Directors Promotes Dynamic Executive to Lead Call Measurement Company Into Next Phase of Growth
| Source: Telmetrics
TORONTO--(Marketwire - April 22, 2009) - As demand for performance-based advertising
increases, Telmetrics, the leading provider of call measurement solutions,
today announced that the company's board of directors has promoted senior
vice president and director of yellow pages strategy Bill Dinan to
president. Former president Richard Zurawski will remain on the board of
directors and will serve as the company's chief financial officer.
Responsible for leading Telmetrics' evolution from print-centric tools to
multi-media, leads-based measurement solutions, Dinan was appointed
president due to his breadth of call measurement experience and success
working with local search publishers and advertisers to integrate the
company's call tracking solutions.
"I look forward to driving Telmetrics' next stage of growth, building new
strategic partnerships and expanding our solutions in online and
traditional media channels," said Dinan. "Our proven track record in local
search and our scalable call measurement technology have set a solid
foundation for the company. With the proliferation of media choices, there
has never been a more important time for publishers and advertisers to
prove value."
An accomplished executive for both print and interactive media, Dinan
joined Telmetrics in 1998 and played an integral role in establishing
Telmetrics' brand leadership in the Yellow Pages industry. He has held many
roles within the company and previously oversaw the company's technology
group where he provided strategic direction for key product innovations,
including cross-media ROI reporting and performance-based measurement
solutions.
About Telmetrics, Inc.
Since 1990, local search publishers, agencies and marketers across North
America have relied on Telmetrics to provide innovative call tracking
solutions to help maximize the effectiveness of their marketing programs
and increase revenues. Considered the pioneer of call measurement,
Telmetrics remains the industry's primary partner of choice, providing the
widest North American local number coverage with unmatched industry
experience and quality of service, and scalable pay per call and
subscription-based solutions to support enterprise-level measurement
programs. Integrated reporting across online and offline channels provides
publishers with the tools they need to prove value across Print, Internet
Yellow Pages and local search; while providing marketers with a more
complete ROI picture across converging media. For more information, visit
www.telmetrics.com.