Annual General Meeting held on April 24, 2009

Annual General Meeting held on April 24, 2009

The Annual General Meeting of Pricer AB (publ) was held on April 24, 2009. 25
percent of total numbers of votes were present through 43 shareholders. The
following major decisions were made:

Fees to the Board
Fees to the Board were decided for a total of amount of SEK 1,250,000, of which
SEK 450,000 to the Chairman and SEK 200,000 to each of the other members. This
is a reduction in the total fees, as the Board will consist of five instead of
six members, but otherwise entails the same individual amounts as in the
previous year. 

Election of Board of Directors
The meeting decided to re-elect Mikael Bragd, Daniel Furman, Bo Kastensson and
Peter Larsson. As a new Board member, Bernt Magnusson was elected. Peter Larsson
was elected as Chairman of the Board.

Bernt Magnusson, born in 1941, holds a Master's of Political Science from the
Univeristy of Uppsala. Bernt Magnusson is currently Chairman of Kwintet and
member of the Board of Coor Service Management, Fareoffice, Höganäs, Net
Insight, Nordia Innovation, Pharmadule and Volvo Car. Bernt Magnusson has held
positions as president or chairman in several large corporations in the past.

Formation and duties of the Nomination Committee
The meeting decided to adopt the proposal regarding the Nomination Committee's
composition and duties. The Committee then consists of the chairman of the
Board, one representative each of the three largest shareholders and a member to
be independent and represent the small shareholders of Pricer.

Decision on principles for remuneration to senior executives
The Shareholders decided to adopt the recommendation of the Board regarding
principles for remuneration to senior executives.

Authorisation to the Board to issue shares
The meeting decided to authorise the Board, on one of more occasions during the
period before the next AGM, to decide on the issuance of no more than 50,000,000
new shares of class B. The Board shall have the right to decide on the issuance
of shares in exclusion of the shareholders' pre-emptive rights, with or without
non-cash consideration. 

Approval of the decision by the Board to extend convertible loans
The General Meeting decided to approve the decision by the Board on 26th of
March 2009 to change the conditions for the Company's convertible debentures as
decided by the Board of Directors on 19th of February 2007 and approved by an
Extraordinary General Meeting on 14th of March 2007. The changes apply to the
Company's convertible debenture series 2007/2009:1, 2007/2009:2 and 2007/2009:3,
and mean principally (i) that the total loan amount will be reduced to SEK
22,450,000, (ii) that the conversion price will be reduced to the average rate
at the end of ten trading days directly before the AGM (however not higher than
0.70 SEK) (iii) that the maturity of the loan will be extended until 30th of
June 2010 (iv) that the conversion period be extended until 30 June 2010 and (v)
that the term “existing dept” in the convertible terms are adjusted to Pricer's
current financial situation. It was noted that the conversion price had been
assessed to 0.57 SEK.





For further information, please contact:
Charles Jackson, CEO Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 8.15 am CET on
Monday April 27th, 2009.

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. Pricer is the only company today offering a communication platform
that supports both segment based ESL and pixel-based ESL. The platform is based
on a two-way communication protocol to ensure a complete traceability and
effective management of resources. The Pricer system significantly improves
consumer benefit and store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has over 4,600 installations in more than 30
countries with approximately 60 percent market share. Customers include many of
the world's top retailers and some of the foremost retail chains in Europe,
Japan and the USA. Pricer, in co-operation with qualified partners, offers a
totally integrated solution together with supplementary products, applications
and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com