Contact Information: Media Contact: Seth Dotterer Conductor, Inc. P: 212.542.5147 E:
Conductor Secures $10 Million in Series B Financing
Pioneer in SEO Technology Receives Investment From Matrix Partners and FirstMark Capital
| Source: Conductor, Inc.
NEW YORK, NY--(Marketwire - April 29, 2009) - Conductor,
Inc, a pioneer of enterprise SEO measurement and optimization
solutions, today announced $10 million in Series B funding, led by new
investor Matrix Partners. FirstMark Capital, who led Conductor's Series A
financing, also participated in the round.
Conductor is the industry leader in developing products and solutions
designed to address the largely untapped natural search market. Given the
industry's lack of dependable data and intelligent tools, enterprise
marketers frequently neglect the significant opportunities in natural
search -- investing only 11 percent of their search marketing budget,
despite the fact that nearly 85 percent of all search activity occurs in
the natural space. Conductor's technology empowers online marketing
professionals to gather reliable data on their SEO efforts, make better
decisions on capturing search market share, and accurately measure the ROI
of these efforts.
"We see persistent demand from large organizations to invest in SEO.
However, lacking the tools to manage and measure that investment, many
large organizations are effectively inactive in natural search and miss out
on significant opportunities to grow their businesses," said Nick Beim, a
General Partner with Matrix Partners. "Conductor has demonstrated
considerable success in improving the metrics and transparency of natural
search."
"Matrix and FirstMark bring important industry expertise, support and
extensive networks that will enable Conductor to continue giving our
customers insight into their natural search efforts," said Seth Besmertnik, CEO
of Conductor. "We look forward to continuously adding significant value to
our customers by closing the loop for their natural search marketing
efforts."
In addition to expanding its client roster and product offerings, Conductor
has added experienced senior management and staff from major search
engines, software as a service (SaaS) providers, and the SEO/SEM industry
over the past year.
About Matrix Partners
Matrix Partners is a venture capital firm focused on early stage
investments in the communications, consumer Internet, mobile,
semiconductor, and software sectors. The firm emphasizes long-term
relationships with world-class entrepreneurs. Founded in 1977, Matrix
Partners ranks among the industry's top-performing venture capital firms.
Prior portfolio companies include Apple, JBoss, OpenWave, SanDisk, Sycamore
Networks, and Veritas. The firm manages over $2.5 billion in assets from
its offices in Boston, Silicon Valley, Beijing, and India. For more
information see http://www.matrixpartners.com.
About FirstMark Capital
Based in New York City, FirstMark Capital has established itself as a
venture leader with a strong, national reach over its thirteen year
history. FirstMark invests in companies that are creating new markets with
innovative technology solutions or rethinking existing markets by applying
a novel business model. With nearly $2 billion in capital commitments,
FirstMark's team of investment and operations professionals have decades of
real-world experience and leadership in core technology markets, making the
firm uniquely qualified to offer industry insight, relationships and the
operational expertise to build lasting businesses. Select historical
investments include: Netgear, Inc. (NASDAQ : NTGR ); First Advantage Corp.
(NASDAQ : FADV ); StubHub, Inc (Acquired by eBay, Inc.); Netegrity, Inc.
(Acquired by CA Inc); Flarion, Inc. (Acquired by Qualcomm, Inc.);
OutlookSoft Inc. (Acquired by SAP AG); Analex Corp. (Acquired by QinetiQ);
Vallent (Acquired by IBM); Syndesis (Acquired by Subex) and Navic (Acquired
by Microsoft). For more information, please visit www.firstmarkcap.com.
About Conductor, Inc.
Conductor is a leading provider of SEO measurement and optimization
solutions, empowering enterprise marketers to manage and improve their
SEO efforts. Conductor's subscription-based, software as a service
platform enables customers to gather competitive data, prioritize and
improve their decision making, and accurately measure the ROI of their SEO
efforts. Conductor also offers a range of associated professional
services to its over 200 Fortune 500 and Internet Retailer 500 clients, a
majority of the leading interactive agencies, and some of the world's most
prestigious publications. Based in Chelsea, Manhattan, the company was
founded in 2005, and is one of the fastest growing companies in New York.
For more information, please visit www.conductor.com