Trainer Communications Caps Q1 2009 With MarCom Gold Award, New Clients

PLEASANTON, CA--(Marketwire - April 30, 2009) - Trainer Communications, the premier provider of integrated marketing and high-tech public relations services that create global market leaders, today announced that the firm has capped the first quarter of 2009 with a MarCom Gold Award, new cutting-edge consumer and enterprise technology clients, and continued high levels of client satisfaction.

For the second time in three years, the Association of Marketing and Communications Professionals (AMCP) awarded Trainer with the industry's prestigious MarCom Gold Award for excellence in the Publicity Campaign category. The AMCP selected Trainer as a Gold winner from a wide field of applicants for an innovative rock and roll-themed campaign that successfully launched startup Rohati Systems into the fiercely competitive IT security market. By utilizing the powerful pop culture icon song "You Can't Always Get What You Want" by the Rolling Stones, Trainer Communications was able to garner interest among journalists, bloggers and analysts, who responded positively by publishing more than 75 feature articles, Web videos, blogs and analyst reports that focused on Rohati.

New clients that have engaged Trainer include progressive Web retailer Zazzle.com, SMB data infrastructure provider Axcient, and on-demand supply chain software provider Actio. All chose Trainer based on the firm's proven strategic leadership, domain expertise, branding, messaging and video services, social media expertise, strong client endorsements, and proven ROI through its award-winning Metrics Matter™ money-back guaranteed approach to integrated marketing and public relations services.

In addition to winning awards and signing new clients, Trainer continued to earn high praise from existing clients for exceeding their marketing and communications expectations. In February, Secure Passage President and CTO Jody Brazil and COO Rob Bykowski provided candid video comments attesting to the important leadership role Trainer played in successfully re-launching Secure Passage into the IT security market. More recently, Axcient CEO Justin Moore stated that "Trainer exceeded my expectations" in delivering and executing on an effective marketing and communications campaign.

Quotes

"Secure Passage was extremely satisfied with the visibility results Trainer Communications secured for the company during its corporate and product re-launch," said Rob Bykowski, Secure Passage COO. "Trainer's strategic leadership, deep knowledge of the market and strong connections in the IT security industry helped position us as a leader in our field."

"Launching a company can be a make or break proposition, as you only get one chance to make a first impression," said Justin Moore, CEO of Axcient. "We turned to Trainer Communications to guide us through the challenging launch process and we emerged from it well positioned as a leading provider of critical SMB data protection and business continuity services."

"Trainer Communications secured an outstanding level of positive coverage in leading IT industry and business media outlets for the Rohati launch," said Steven Wastie, vice president of marketing & business development for Rohati Systems, Inc. "Trainer's MetricsMatter methodology provides us with a straight-forward approach for measuring ROI against our public relations investment and establishes a partnership with true transparency."

"We're incredibly appreciative of the support and recognition Trainer Communications has seen both from our clients and our peers in the industry," said Susan Trainer, founder and CEO. "We are committed to delivering high-value services that help our clients achieve tangible ROI from their marketing and public relations investments."

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About Trainer Communications

Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, optical and wireless communications, enterprise software, networking, and consumer industries. Trainer represents emerging and high-growth technology companies that lack the market recognition and visibility needed to meet business objectives and is the only agency that guarantees quantifiable results with its Metrics Matter™ methodology. Established in 1995, Trainer has represented more than 200 companies including one-third that resulted in a positive liquidity event. Notable successes include Brocade, Cloudscape, CrossWorlds, G-Log, Itronix, ONStor, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, the agency has received numerous awards, including: the 2008 Bulldog Award for PR Innovation of the Year; the 2008 Iron Sabre Certificate of Excellence for Product of the Year; the 2008 MarCom Gold Award for Best Publicity Campaign; and the 2007 PRSA Silver Anvil Award for Community Relations Campaign of the Year. For more information, visit www.trainercomm.com.