Sterling Commerce Announces Innovation Award Winners at Customer Connection 2009

Five Companies Recognized for Their Innovative Approaches to Solving Collaborative Business Problems


SAN ANTONIO, TX--(Marketwire - April 30, 2009) - Sterling Commerce Customer Connection -- At its user conference, Sterling Commerce, an AT&T Inc (NYSE: T) company, today announced the winners of its 2009 Innovation Awards, which recognize companies that have demonstrated innovation and vision in applying technology to achieve competitive advantage. The winners represent a cross section of different industries, illustrating the wide range of ways Sterling Commerce solutions are used to optimize and transform collaborative business processes.

This year's theme for the awards is, "Excellence in Optimizing and Transforming Your Business Collaboration Network". A Business Collaboration Network (BCN) is a company's ecosystem of customers, partners and suppliers. The customers selected for this year's awards have leveraged Sterling Commerce solutions to optimize their BCN to become smarter, more efficient and more competitive in an effort to increase revenues and reduce costs.

"In today's global economy, companies face complex business challenges, especially in how they optimize their BCNs," said Joel Reed, senior vice president, Corporate Marketing and Strategic Alliances, at Sterling Commerce. "These companies are innovators in their industries and have demonstrated best practices in implementing Sterling Commerce solutions to better connect, communicate and collaborate with their customers, partners and suppliers."

The 2009 Innovation Award categories and winners are:

-- Simplifying Your Supply Chain Execution -- Dal-Tile, the largest ceramic tile and natural stone manufacturer and distributor in the U.S., leveraged an end-to-end order fulfillment and tracking process to deliver world-class customer service at their stores for all their customers.

-- Delivering a Seamless Cross Channel Experience -- GlaxoSmithKline, one of the world's leading research-based pharmaceutical and healthcare companies, created a new direct ordering and delivery system for their Influenza, Adult and Pediatric vaccine product lines that is more customer friendly, easy to use, and reliable.

-- Managing Diverse Partner Communities -- Irish Dairy Board, Ireland's biggest exporter of dairy products, leveraged real-time, electronic commerce to create and deliver a streamlined, real-time supply chain to enhance its global business made up of hundreds of suppliers and customers.

-- Seamless and Secure Integration Inside and Outside Your Enterprise -- Jabil Circuit Manufacturing, an electronics solutions company, leveraged business integration solutions to create integration between its home-grown manufacturing system and SAP system, and to communicate with trading partners to meet customer visibility requirements.

-- Protecting Your Enterprise Reputation with Secure File Transfer -- Sony Europe, one of the world's leading digital entertainment brands, used a central regional hub and managed file transfer technology to improve reliability, lower operating costs, support new protocols, and gain additional security features.

"We're pleased to receive this recognition from Sterling Commerce for our business-to-business integration project," said John Nugent, Systems Development Manager from Irish Dairy Board. "Sterling Integrator and Sterling Collaboration Network have been essential in this e-commerce project that has helped keep Irish Dairy Board competitive. Partnering with Sterling Commerce provided us with the expertise and industry know-how that was critical in ensuring our success."

Over 30,000 customers around the world -- including the top 10 specialty retailers, nine of the top 10 CPG manufacturers, and nine of the top 10 banking/financial services firms -- rely on Sterling Commerce solutions to help them work more efficiently and profitably within their communities of business partners, customers and suppliers. The company's business application solutions for multi-channel selling and fulfillment manage the end-to-end orchestration of complex order lifecycles. Its integration solutions for data and files, enterprise applications and B2B communications conquer complex process-integration challenges.

About Sterling Commerce

Sterling Commerce, an AT&T Inc (NYSE: T) company, helps companies optimize and transform their Business Collaboration Network to accelerate revenues and reduce costs. More than 30,000 customers worldwide use Sterling Commerce applications and integration solutions to connect, communicate and collaborate inside and outside their enterprise. Headquartered in Columbus, Ohio, Sterling Commerce has offices in 24 countries. More information can be found at www.sterlingcommerce.com

Contact Information: For more information, contact: Julie Redard Sterling Commerce (978) 513-6386 Julie_Redard@stercomm.com Jamie Leicht Fleishman-Hillard (619) 237-7711 jamiemarie.leicht@fleishman.com