EL SEGUNDO, CA--(Marketwire - May 14, 2009) - Lunch.com, a new online community based on
the premise that the most useful information comes from people who share
your interests, tastes and point of view, announces the public beta launch
of its service (www.Lunch.com). Lunch connects people based on
commonalities in their tastes and opinions using its proprietary Similarity
Network engine. The service focuses on member-created reviews on almost any
imaginable topic. People can give feedback to reviews and other content on
the site through comments and ratings. The more people rate and review, the
better Lunch can refine their Similarity Networks and improve the quality
and relevance of information they receive. This way, Lunch lets people
filter out the noise and zero in on what's most interesting and helpful to
them personally.
Lunch now allows people to share their reviews directly on Facebook with
Facebook Connect. This new feature allows members to post reviews directly
onto their Facebook wall and news feed, letting people distribute their
content to their extended social community and attracting more people to
interact with their reviews on Lunch. The feature also allows people to
join Lunch using their Facebook username and profile, which makes rating,
reviewing, and refining their Similarity Networks a seamless experience.
"The Lunch community has tripled in size over the past four weeks and we
are excited that our members can easily share their contributions on Lunch
with their friends and family," said J.R. Johnson
(http://www.lunch.com/jrjohnson), founder and chief executive officer of
Lunch. "We believe Lunch is taking social media to the next level by
providing richer content and an intelligent way to filter."
Lunch goes beyond reviews and personal opinions by empowering members to
contribute factual information in the wiki portion of the site. Lunch is
the first site to feature both facts and opinions side-by-side, pioneering
a new breed of holistic content. On this new canvas, members can rate,
review, tag, discuss and describe almost any topic. Among the thousands of
data points that have been reviewed are consumer electronics, yoga styles,
athletes, fashion, baby strollers, and YouTube videos.
Best Practices in Community Building
J.R. Johnson founded Lunch in the summer of 2008 after he sold his previous
companies VirtualTourist.com (user-generated travel review site) and
OneTime.com to Expedia. He grew VirtualTourist.com to a high-quality
community of 5 million unique visitors each month and 1 million members,
and is applying those best practices in community building to Lunch. The
Lunch team brings more than 10 years of online community-building
experience to this new site, and knows how to best encourage people to
contribute thoughtful reviews and information.
Lunch fosters a community of people who appreciate good conversation and
respectful dialogue, and have a passion for understanding more in life. By
creating an environment of critical thinking balanced with encouragement to
engage, Lunch lays the groundwork for trust and loyalty among its members.
Community members help each other become more skilled and confident as they
express their knowledge, beliefs and ideas to others. This respectful
discourse draws out a virtual ocean of untapped passion and information.
Lunch is self-funded by Johnson and board member Kenneth Sorosky and
headquartered in El Segundo, Calif.
To sign up for an account, simply go to http://www.lunch.com.
Contact Information: Contacts
Edelman for Lunch.com
Travis Murdock
650-762-2807
travis.murdock@edelman.com