Leading Global Marketing, Technology and Creative agency LBi wins community site design and build for BT Tradespace

PRESS RELEASE
Stockholm/Amsterdam, 18 May 2009

After a 3-way pitch, BT Tradespace has appointed LBi to design and
build a best in class online community for their small business
customers and a website to support this community.  This delivers on
BT's promise of 'Bringing it all together' where they bring people
with the same challenges and business opportunities together in a
branded utility. Tradespace is already one of Europe's largest
business communities with over 300,000 users. This new re-design will
further build on the service's success with a completely new
experience, following LBi's extensive work in engaging with BT's
small business customer base through focused user sessions. To help
service this active community of successful business individuals, BT
has partnered with LBi to build both an innovative technical platform
with top class design and deliver a suite of online services to
support the needs of growing SMEs, from blogs and reputation tools to
full e-commerce.

Didier Liautaud, General Manager with Tradespace says: "LBi has
everything we want to see in a partner for such an innovative
project: world-class web 2.0 experience both from a technical and
business perspective, a superb delivery record and, maybe most
importantly, a passion for the interaction between our customers and
the product."

Iain Preston, Client Director for BT at LBi: "Being invited to and
subsequently win the pitch in 2009 to both re-design and re-platform
the service was an amazing moment for our team and a recognition of
the great working relationship we have with Tradespace. We're
blending user-centred design principles with an Agile development
process, bringing the user and BT closer than ever before in
delivering this innovative social commerce platform."

For further information please contact:
Sarah van Praagh, Press contakt, LBi UK
 +44 20 7063 6465, Sarah.VanPraagh@LBi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs over 1,500
professionals located primarily in the major European, American and
Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed
on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:
LBI).
www.lbi.com