Salon City Magazine Says Kris Allen's 'Heartfelt' and Adam Lambert's 'Glam Rock' Personas Can Unite to Brand 'America's New Image' to the World

BEVERLY HILLS, CA--(Marketwire - May 22, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS: SALN), an emerging media company, lifestyle brand and publisher of its flagship publication Salon City magazine, was on hand to report Kris Allen's big upset win over Adam Lambert in "American Idol's" finale Wednesday night. Legends and stars such as Rod Stewart, Lionel Ritchie, Fergie and the Black Eyed Peas, Queen, KISS, Queen Latifah, Carlos Santana, Keith Urban, Steve Martin, Cyndi Lauper and more shared the stage with Idol's top finalists.

Instead of a competition, however, Salon City's editors and independent salon network saw opportunity. Salon City's HOT 100 Salons in America -- top media-savvy salons in the country -- commented that while clients liked the iconic musical performances, they were most impressed with Kris Allen's 'Heartfelt' and Adam Lambert's 'Glam Rock' personas. In Adam's case, there's already been a surge in demand for the 'Glambert Look' -- black eyeliner, black mascara and black nail polish -- in salons and stores around the country.

Steven Casciola, Salon City magazine's co-founder and editor in chief, commented, "Kris's softer approach, and the 'Heartfelt' image that comes with it, will start to show up as a natural counterbalance to Adam's visually striking 'Glam Rock' image. Each look has its own unique strengths and a buying audience to go with it. I think their strongest effectiveness comes when they work together in branding a product, like they did in the Ford commercials Wednesday night. Their combined 'branding chemistry' when they appeared together in the ad created an appealing, All-Global Image that energizes and personifies the New American Lifestyle. By sharing their music and beauty entertainment talent and values, they synergized their power and effectiveness. They offer a powerful hint to marketers of how to sell in the New Economy and how companies can benefit from a 'unity in diversity' message that combines apparent opposites."

Annie Casciola, Salon City co-founder and creative editor, remarked on last night's Idol extravaganza, "Music and beauty share a special bond when it comes to entertainment and shows. Last night we witnessed its awesome power."

Salon City magazine's contributing beauty experts had this to say about Adam's trend-setting 'Glam Rock' stage persona:

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Contact Information: CONTACT: Media Relations 888-522-3263 www.saloncity.com