Marketbright Meets European Union Online Privacy Standards

SAN BRUNO, CA--(Marketwire - May 26, 2009) - Marketbright, the leading on-demand marketing automation platform, today announced its plans to become Safe Harbor Certified to ensure consumer privacy protection as required under the European Union's Data Protection Directive.

The Safe Harbor framework set forth by the U.S. Department of Commerce sets minimum standards for the protection of customer data transferred between the EU and United States. By complying with Safe Harbor Principles, Marketbright meets the strict EU regulations with regards to the collection, use, and retention of personally identifiable information.

"Marketbright is very excited to be on the path towards becoming Safe Harbor Certified," said Dom Lindars, CEO of Marketbright. "Our ability to ensure privacy of personal information is a top priority for us." By becoming Safe Harbor Certified, Marketbright will enforce stricter security principles as outlined by the EU Directive providing users with the ability to opt out of the collection and transfer of information, as well as ensuring that the transfer of collected information to limited to Safe Harbor Certified companies.

About Marketbright

Marketbright delivers the leading software-as-a-service marketing automation solution, enabling more than 20,000 users at companies such as Varonis, Serena Software, SAP Business Objects and Genesys to make contact, manage leads and convert prospects to customers. Marketbright's full suite of integrated applications includes campaign management, email marketing, event management, landing page creation, lead scoring, lead nurturing and membership management. The company is privately held and headquartered in San Bruno, Calif., and can be reached at http://www.marketbright.com

Contact Information: Media Contact: Rachel Levine or Jason Mandell LaunchSquad 415-625-8555 marketbright(at)launchsquad(dot)com