Information Asset Partners and Birst Partner to Provide Retail Insurance and Financial Institutions With Innovative, Market-Based BI Solutions

LOS ALTOS, CA and SAN FRANCISCO, CA--(Marketwire - May 26, 2009) - Information Asset Partners (IAP) and Birst, a leading provider of on-demand solutions for business intelligence (BI) and analytics, today announced a partnership to integrate IAP's Empirics with Birst's on-demand business intelligence. The new solution, Empirics BI, will use Birst's powerful, user-friendly and affordable software-as-a-service (SaaS) BI application to provide financial institutions with Empirics' behavioral, market-based metrics.

"Financial firms have volumes of customer data, but in today's highly competitive environment you also need objective behavioral measurement, including market, customer, and growth potential metrics," said Dr. Raisa Suhir, Co-Founder and Head of Analytics and Development, IAP. "IAP will offer Empirics BI to provide these metrics to represent buying behaviors and intents across channels and competitors."

Empirics BI will enable clients to go beyond historical data and conventional demographics to identify "high potential" customers and markets, underserved markets, and up-sell and cross-sell opportunities. Using Birst's powerful BI capabilities, the solution will display the information and insights in a concise and visual format within minutes, and will seamlessly link the findings to a "live database" that will track and benchmark marketing program potential and performance.

Empirics provides a comprehensive series of metrics that represent today's retail financial market dynamics. For instance, clients can use Empirics' financial client mobility metrics to assess the "switchability" of prospective customers throughout their branch network, measure the relative loyalty and profitability of their current customers, and align marketing resources with current opportunities to maximize results and minimize risk.

"BI frequently focuses on internal data. What's unique about Empirics BI is that it bridges the gap between the client's internal, customer-centric view and external market context, focusing on whatever geographical area is desired," said Randi DiPrima, Vice President of Global Partners, Birst. "This intelligence would be very costly and time-consuming to produce using traditional analytics applications, but the IAP-Birst collaboration can deliver it affordably and in a matter of days."

About IAP

Information Asset Partners develops market metrics that help organizations achieve improved marketing performance and ROI. Our approach links strategy and tactics with objective metrics of today's buyers, their channel affinities, and investment intents. In retail financial services, IAP's Empirics solution helps marketers evaluate markets and customer portfolios, optimize marketing resource deployment, and improve tactical marketing performance. Visit our Web site at www.iapartners.com.

About Birst

Birst™ is the leading provider of on-demand business intelligence solutions. Birst brings the benefits of fact-based decision-making to a much broader audience by making it affordable, fast, and easy to use. Birst is designed to support users of all sizes -- from individuals to groups and entire companies, so that everyone can benefit from greater insight into their business.

Learn more at www.Birst.com. Learn more about the Birst Partner Program at www.birst.com/partners/index.

Contact Information: For more information, contact: Kimberly Weber Atomic birst@atomicpr.com (415) 402-0230 Bill Poll Information Asset Partners bpoll@iapartners.com (732) 662-1859