Contact Information: Contacts: For NanoGuardian: Joshua Taustein Dresner Corporate Services 312-780-7219 jtaustein@dresnerco.com Sara DeNio Dresner Corporate Services 312-780-7223 sdenio@dresnerco.com For SDI: Tracy Everly (800) 982-5613 teverly@sdihealth.com
NanoGuardian Partners With SDI to Deliver Closed-Loop Protection of Pharmaceutical Supply Chain
Market Monitoring Program Proactively Identifies Counterfeit and Illegally-Diverted Pharmaceuticals That Enter the Supply Chain
| Source: NanoGuardian
SKOKIE, IL--(Marketwire - May 26, 2009) - NanoGuardian™, a division of NanoInk® that
focuses on delivering brand protection solutions to fight illegal diversion
and counterfeiting of pharmaceutical products, announced a partnership with
SDI, a leader in innovative analytics for the pharmaceutical and healthcare
industries, to deliver its Closed-Loop Protection™ market monitoring
program. Closed-Loop Protection combines the on-dose authentication and
tracing benefits of NanoGuardian's NanoEncryption™ technology with a
proactive pharmacy auditing program to identify counterfeit or
illegally-diverted pharmaceuticals entering the global supply chain.
NanoGuardian's NanoEncryption technology provides on-dose security features
at the overt, covert and forensic level and can be applied directly to
tablets, capsules and vial caps. These multi-layered security features
enable NanoGuardian to provide a dual-protective benefit to manufacturers
with a single technology. The overt and covert security features enable
authentication at any point in the supply chain, while the forensic-level
NanoCodes™ provide comprehensive tracing information on every single
dose.
NanoGuardian's NanoCodes can be associated with an unlimited amount of data
including, but not limited to product information (strength, expiration
date), manufacturing information (location, date, batch and lot number),
and distribution information (country, distributor, wholesaler, chain, RFID
or 2-D Barcode). Since NanoGuardian's on-dose protection always remains
with the specific dose even after numerous repackaging efforts,
NanoGuardian provides brand integrity, protection and confidence that
standard, on-package, e-pedigree technologies cannot alone provide.
NanoGuardian's Closed-Loop Protection is a market-monitoring program that
works hand-in-hand with NanoEncryption technology to provide manufacturers
an "Early Warning System" in the detection of counterfeit and diverted
product. Through random audits at retail pharmacies, NanoGuardian's
Closed-Loop Protection can proactively detect counterfeit and diverted
product providing manufacturers with early detection of problems and
mitigating risk to brands, companies and patients.
"To ensure the success of Closed-Loop Protection, it was vital to partner
with an organization such as SDI, that has the regulatory experience in
conducting proactive market monitoring services and that can manage
networks of pharmacies and physicians," said Dean Hart, executive vice
president, NanoGuardian. "With Closed-Loop Protection, we can proactively
identify costly counterfeiting and illegal diversion activities as they
occur, which allows more time for action and reduces the risk to
pharmaceutical companies and patients."
"We are excited to partner with NanoGuardian in combining SDI's strong
market research resources with NanoGuardian's on-dose NanoEncryption
technology to better enable manufacturers to protect patients by ensuring
supply chain integrity," said Andrew Kress, CEO, SDI.
According to the U.S.-based Centre for Medicines in the Public Interest
(CMPI), counterfeit drug commerce is estimated to grow 13 percent annually
through 2010. "That means counterfeit drug sales will grow at nearly twice
the rate of legitimate pharmaceutical commerce," states Peter Pitts,
President of CMPI. "In 2010, this illegal business will generate $75
billion in revenues -- a 92 percent increase from 2005."
About NanoGuardian
NanoGuardian™, a division of NanoInk®, focuses exclusively on
delivering brand protection solutions to fight illegal diversion and
counterfeiting. Anchored by NanoInk's novel NanoEncryption™ technology,
NanoGuardian enables manufacturers to authenticate and trace the integrity
of their products across the supply chain. More information about
NanoGuardian is available at www.nanoguardian.net.
About SDI
Since 1982, SDI has been delivering innovative healthcare data products and
analytic services to the pharmaceutical, biotech, healthcare, medical
device, financial services, and consumer packaged goods industries. SDI is
the leading provider of de-identified patient-level data analytics and
offers a broad array of solutions and insights across the continuum of
care. These include custom and syndicated patient-level data studies;
localized disease and treatment surveillance and projection; market
research audits; healthcare profiles; comprehensive managed care offerings;
clinical trial optimization; direct-to-patient pharmacy programs; marketing
effectiveness; sales targeting and compensation products; data integration,
warehousing, and mining; list services; and direct marketing services. Its
current roster includes the top 50 pharmaceutical/biotech companies. For
more information, visit www.sdihealth.com or call (610) 834-0800.