Contact Information: Michael Koziol Dragonfruit Studios (404) 351-4990 michael@dragonfruitstudios.com Lisa Bennett Kaltura (212) 981-3965 lisa.bennett@kaltura.com
Dragonfruit Studios Selects the Kaltura Open Source Online Video Platform to Power Video for the Company's Multi-Platform Properties
Dragonfruit's First Implementation of Kaltura Is for ApollosPad.tv
| Source: Kaltura
ATLANTA, GA and NEW YORK, NY--(Marketwire - May 26, 2009) - Dragonfruit Studios, a
multi-platform entertainment studio and media company, announced today that
it has selected Kaltura, Inc. (http://www.kaltura.com), developer of the
first open source online video platform (OVP), to power www.apollospad.tv,
the site of the web-based comedy series Apollo's Pad it manages together
with Galleon plc. Billed as 'The Most Finest Night Club and Puppet Show on
the Internet,' Apollo's Pad is aimed at the young-male demographic with
short, funny, satirical, and highly irreverent comedy episodes.
The Apollo's Pad site leverages Kaltura's dynamic video player, premium
encoding for high-quality video display and streaming, video distribution
features, and Kaltura's management console to upload and manage all of the
show's content.
"We conducted a rather thorough evaluation of a number of different options
for a video management, presentation, and distribution platform. Kaltura
rose to the top in every category of the evaluation -- against serious
competition," said Melissa Honabach of Dragonfruit Studios. "As an
emerging media, entertainment, and branded entertainment company, we look
to Kaltura as a platform with which we can create and deliver a broad range
of properties and programs and believe it to be a serious competitive
advantage and point of differentiation."
Dragonfruit Studios and Kaltura are already working on several additional
online shows to be launched this year.
"There is an increasing amount of original high-quality content that is
created especially to be broadcasted online," said Ron Yekutiel, Kaltura
Chairman and CEO. "Our open source platform allows content creators and
publishers like Dragonfruit Studios to create custom video experiences for
online viewers in the most flexible and cost-effective way. We are
delighted to be working together, and are looking forward to our upcoming
implementations with this great partner."
About Dragonfruit Studios
Dragonfruit Studios was founded in 2008 by Michael Koziol and Melissa
Honabach as a multi-platform entertainment studio and media company. The
company currently has a number of entertainment projects at various stages
of development. Additionally, Dragonfruit Studios has a joint venture
relationship with Galleon Holdings plc -- a London-based entertainment
company. Under the relationship, Dragonfruit has full worldwide digital
rights, including distribution, advertising, branded entertainment, and
general exploitation for Apollo's Pad; U.S. broadcast rights for Apollo's
Pad; and U.S. broadcast and digital rights for Super Soccer Star.
About Apollo's Pad
Apollo's Pad is a multi-platform entertainment property aimed at the highly
coveted yet elusive young male audience offering them unique,
broadcast-quality comedy entertainment online and via mobile devices. The
property features a series of webisodes set in the fictional Apollo's Pad
nightclub and a cast of characters modeled after different musical genres.
The future plans for Apollo's Pad involve more aggressive and broader
distribution across global digital entertainment networks; brand
integration with the property, characters, and music videos; and the growth
of the Apollo's Pad community. Apollo's Pad was created by Galleon Holdings
plc, which owns the intellectual property related to the property.
About Kaltura
Kaltura provides the world's first Open Source Online Video Platform (OVP).
With more than 27,000 active publishers, Kaltura's flexible framework
empowers any site with advanced video functionality. Founded in 2006,
Kaltura's open source code is available as a free Software Development Kit
and as downloadable packages for leading platforms -- such as Drupal,
WordPress and MediaWiki. Kaltura also provides supplementary paid services
including maintenance, support, integration, professional development,
streaming and hosting, ad serving, content syndication, and aggregation of
related third party services. Since its public launch, New York-based
Kaltura has won numerous awards, such as Microsoft and TheMarker's 'Most
Promising Start-up in Israel' for 2009, TechCrunch40 People's Choice award,
Mashable's 'Open Web' award, AlwaysOn's top 250 global company and top 100
media company awards, and TV Week's 5 Video Startups to Watch in
2009. For more information, visit www.kaltura.com.